Sr Manager, Retail Marketing

The Sr Manager, Retail Marketing
, is responsible for the strategy, development, budget, sell-in/presentation and execution of all marketing programs for the Amazon retail account on behalf of the Disney Consumer Products business in North America. In this role, you will bring both Amazon and consumer products expertise to drive innovative marketing campaigns at Amazon, strengthening partner connections and leveraging Disney’s unique characters and stories to differentiate the Disney, Pixar, Marvel and Star Wars brands in the retail environment.

You will work closely with the Retail Sales organization and the Director of Retail Marketing to ensure alignment and integration between Disney and Amazon, as well as lead your own team of marketing professionals.

The key to success will be providing strong leadership and ensuring the team is operationalizing the broader DCP retail marketing strategies to ultimately drive both sell-in and sell-through of Disney products on Amazon while operating with pace and embracing innovation in retail experiences.

The role reports to the Director, Retail Marketing and is based in Glendale, CA.

• Partner with the Amazon retail sales team to help develop comprehensive, future-focused, strategies to achieve business goals & objectives.
• Leadend to end marketing strategy for Amazon retailchannels thatenablessustained growth through sales and marketing initiatives.
• Lead omni-channel retail marketing plans inclusive of e-commerce, Amazon Ads, creator & affiliate programs, loyalty, and CRM integration to drive consumer engagement and conversion.
• Develop marketing programs and presentations for Amazon buyer and marketing teams.
• Maintain current knowledge of industry trends, competitors, consumer insights, business opportunities.
• Create actionable recommendations to key stakeholders and seek out knowledge of competitive retailer program execution to share best practices.
• Develop measurable performance frameworks and dashboards to optimize programs using data, consumer insights, A/B testing, and ROI metrics.
• Collaborate with and influence licensees, internal promotional partners and with the other divisions of The Walt Disney Company to ensure optimal execution of retail strategies/programs.
• Fiscal responsibility for budgeting, decision-making, tracking and reconciliation of retail marketing budget in partnership with the Director of Retail Marketing.
• Manage key promotional deliverables for all internal & external parties (including retailer agencies) to deliver on-time and cost-efficient programs.
• Partner with retail buyers, licensee marketers and internal sales and franchise teams to maximize Disney branded marketing at Amazon.
• Lead creative briefing and production for account specific marketing tactics across internal teams, licensees, and retailer partners.
• Champion innovative retail experiences (e.g., experiential, pop-ups, digital engagements, livestream commerce) to differentiate Disney within the Amazon eco-system.
• Act as Brand Ambassador ensuring retailer marketing program elements meet legal approvals & brand management guidelines.
• Advocate internally for the Amazon account expressing retailer needs and priorities. Communicate Amazon’s own initiatives, priorities, and retailer insights.
• Manage, train and develop a high-performing team of retail marketers by setting clear marketing KPIs, fostering a culture of creativity, collaboration, accountability, and inclusive leadership.

• 8+ years Retail Marketing experience and industry knowledge.
• Ability to demonstrate strategic thinking, clarity of communications and management of multiple business stakeholders
• Exceptional presentation and negotiating skills
• Demonstrated leadership across direct and indirect reporting relationships
• Data-driven and results-oriented, with the ability to communicate and optimize in real-time
• Adaptable and responsive – can thrive in ambiguous business situations and in rapidly evolving retail environments including digital and e-commerce
• Ability to collaborate, influence and persuade at all levels of an organization
• Comfortable working through a…