Sr. Manager, Creator Partnerships - YouTube; PH

The Sr. Manager, Creator Partnerships - You Tubeisa strategic leader responsible fordefininganddriving

Disney’scontentstrategyacrosshigh-impact creator partnership initiatives.

This roleownsa portfolio of complex, high-value creator relationships andtranslatesenterprise marketing priorities into scalable creator-led storytelling, platform activations, and audience growth strategies.

Reporting tothe VP,Digital Marketing, this positionoperateswithin a specialized enterprise creator and You Tube marketing teamand directly stewardsa significant portionof

Disney’slarge-scale creator investment portfolio.

The Sr. Managerleadsthe full partnership lifecycle—from strategy development, creator evaluation and dealarchitecturethrough execution, optimization, performancemanagementand value realization.

Theideal candidate is a commercially astute, highlyinfluentialleader with deep fluency in the creator economy,sound judgment in managing premium talent and platform relationships, and aprovenability toleadsophisticated digital content programs across a highly matrixed organization.

* Please note this is a project hire role that is estimated to go for 12 months.

• Lead creator strategy for a portfolio of high-priority partnerships, translating business, brand and audienceobjectivesinto integrated creator programs that drive engagement,relevance and measurable marketing impact.

• Stewarda significant portionof
  
  Disney’slarge-scale creator investments and complex partnership agreements,aligning leadership, legal, business affairs, finance and cross-functional stakeholdersarounddealstrategy, deliverables,valueexpectationsand investment outcomes.

• Leadthe full lifecycle of critical creator partnerships from strategic brief development, talent evaluation anddeal strategy through execution, content review, performance tracking,optimization and post-campaign value assessment.

• Ownsenior-level relationships withthird-party creator partners,agencies and production partners, building long-term, mutually beneficialpartnershipsthatadvance
  
  Disney brand priorities andthebroader enterprise creator strategy.

• Architect channel,content and activation strategies thatgenerateincremental value across creator appearances, integrations, disruptive activations, socialextensionsand Disney-owned distribution opportunities.

• Drive cross-functionalworkstreams across marketing, communications, legal, business affairs, finance, operations,production and platform teams to ensure creator programs are strategically aligned, operationally sound, financially disciplined and executed with excellence.

• Identify,evaluateandadvancenew creator talent opportunities,conducting rigorous brand-fit, audience, commercial and risk assessments to inform partnership recommendations and investment decisions in partnership with the Creator Content & Partnership team.

• Set performance expectations, reporting cadences and optimization plans for creator partnerships,leveraging insights tosharpencontent strategy, strengthen future dealstructuresand maximize return on investment.

• Monitor creator, platform, audience and marketplace trends toidentifyemerging opportunities, inform long-rangeplanningand keep Disney positioned at the forefront of creator-led digital storytelling.

• 7+ years of progressive experience in influencer/creator marketing, talent partnerships, digital marketing, content strategy, platform partnershipsor related fields.

• Bachelor’s degree in Marketing, Communications, Public Relations,Businessorrelatedfield.

• Proven ability to developcreatorstrategies, manage high-profile creator or talent relationships and execute integrated, social-first digital content programsatscale.

• Demonstrated experience managing complex, high-value creator,talentor content…