Marketing Strategy Associate – Global Softlines; PH​/IA)

At Disney Consumer Products (DCP), we bring beloved characters and stories into consumers' everyday lives through products and experiences across fashion, lifestyle, retail and more.

We are seeking a highly organized, culturally aware and strategically minded Marketing Strategy Associate (PH/IA) to support the development and execution of Softlines marketing strategies and campaigns, with a primary focus on North America and connectivity to global initiatives.

As a Marketing Strategy Associate (PH/IA) with the DCP Marketing Team, you will help develop the go-to-market strategies and execution of communication plans for the Softlines category. The role will support a broad portfolio of fashion, lifestyle and entertainment-led collaborations and product launches, partnering across Marketing, Franchise, Creative, Communications, Commercial, regional teams, licensees and external partners

The role reports to the Director, Marketing Strategy – Softlines and is based in Glendale, CA.

This role is a 24-month project hire (PH) or Internal Assignment (IA) position with no guarantee of permanent employment (length of role may change based on business needs).

• Support the development and execution of Softlines marketing campaigns across fashion, lifestyle and priority Disney franchises.
• Help translate audience, franchise and commercial priorities into clear campaign plans and marketing materials.
• Support the creation of presentations, creative briefs, campaign recaps, timelines and leadership updates.
• Coordinate campaign timelines, deliverables, approvals and key milestones across multiple programs.
• Partner with teams across Franchise, Creative, Communications, PR, Commercial, Sales, Retail and regional Marketing to support aligned execution.
• Support communication and coordination with external agencies, licensees, retailers and brand partners.
• Participate in cross-functional meetings, capturing decisions, action items and next steps to help move programs forward.
• Monitor fashion, retail, entertainment, social and cultural trends to bring relevant thinking into campaign development.
• Help identify relevant cultural moments, emerging trends and activation opportunities for Disney franchises and Softlines partners.
• Support integrated campaign planning across social, digital, earned, experiential and partner channels.
• Maintain campaign trackers, assets and shared planning materials to ensure teams have clear visibility into priorities and progress.
• Other tasks as needed

• 2+ years of experience in consumer marketing, brand marketing, category licensing, franchise marketing, advertising, retail or a related field (including professional internships)
• Genuine interest in fashion, retail, entertainment, consumer culture and emerging trends.
• Experience framing up a verbal or written POV to influence leaders, partners, and peers
• Experience managing a portfolio of tactical programs, marketing and sales strategies, details, and budgets
• Experience developing positive relationships in and out of marketing and working with diverse teams in an inclusive environment. Strong relationship-building skills and demonstrated ability to collaborate across diverse teams and functions.
• Demonstrated analytical skills to analyze the performance of marketing tactics and business results. Analytical mindset with the ability to interpret consumer, campaign and business insights.
• Goal orientation with the ability to react quickly to changing business needs, remaining forward-thinking and flexible
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Understanding of integrated marketing, including social media, digital, PR,…