Vice President, Social Media; Disney

The Walt Disney Company is committed to delivering premium content and experiences to audiences around the world. Our Marketing team thrives on partnership, creativity, agility, optimism, and ROI-focused decision-making, bringing fresh and sometimes disruptive ideas to how we build relationships with new audiences and fuel fandom. We are seeking a strategic, creative, and enterprise-minded Vice President, Social Media to lead the vision, strategy, operating model, and execution of social media across Disney Experiences.

This role requires a bold, forward-thinking leader with deep experience driving transformation through a complex, global, matrixed organization. The Vice President will serve as a senior strategic partner to business and marketing leaders, shaping how Disney Experiences shows up across social platforms through relevant storytelling, compelling content, amplification, and distribution that meets consumers where they are. This leader will help create authentic, emotionally resonant work that is part of the cultural conversation while driving relevance, reputation, relationships, fandom, and revenue.

They will oversee a high-performing team, influence cross-functional priorities, and establish the strategic direction, governance, and capabilities needed to scale best-in-class social engagement across the segment.

Our Marketing team thrives on partnership, creative thinking, nimble execution, optimistic leadership, and ROI focused decision-making.

• Set the social vision, strategic framework, and operating principles for Disney Experiences, ensuring consistency while enabling market-level relevance and business-specific execution.
• Define and evolve the Disney Experiences social media strategy and voice, aligning priorities across multiple businesses, audiences, platforms, and growth objectives.
• Lead platform-specific and audience-first strategies that drive engagement, community growth, cultural relevance, and measurable business impact.
• Leverage audience insights, performance data, competitive intelligence, and cultural trends to inform strategic priorities and investment decisions.
• Connect Disney Experiences to cultural moments in ways that strengthen brand affinity, deepen fandom, and keep the segment top of mind with diverse global audiences.
• Serve as an executive thought leader in the social space, building senior-level relationships with platforms and identifying emerging tools, features, and capabilities that advance the business.
• Develop strategies that grow, nurture, and activate Disney Experiences fandom across communities, platforms, and audiences.

• Partner with senior business and marketing leaders to translate segment, franchise, and business priorities into compelling social strategies and platform-native creative approaches.
• Provide executive oversight of content strategy, production models, and agency partnerships to ensure creative excellence, brand integrity, speed, and scalability.
• Champion bold, breakthrough, disruptive ideas that push the boundaries of social storytelling and elevate how Disney Experiences connects with fans and consumers.
• Influence cross-functional stakeholders to ensure a clear through line between business priorities, creative strategy, audience needs, and the overall social vision.

• Translate experience launches, tentpole moments, and always-on priorities into social-first strategies that build demand, deepen engagement, and support broader business outcomes.
• Partner closely with Growth, Lifecycle, Product, Analytics, Commercial, and business teams to ensure social strategies are integrated with consumer journeys, launch plans, and audience development priorities.
• Use data, insights, and performance measurement to optimize social impact across distinct business KPIs, including reach, engagement, conversion, reputation, monetization, and fandom.

• Act as the senior integrator of Disney Experiences editorial strategy, publishing priorities, governance, and operating rhythms across social channels, businesses, and markets.
• Lead, develop, and inspire a collaborative, high-performing team, building the capabilities, structure, and ways of working required to support evolving business needs.
• Establish performance reporting, executive-level insights, and decision-making forums that connect social outcomes to strategic and business…