Social Media Lead, Executive Communications

The Social Media Lead manages executive social media accounts, and additional content strategy. The role oversees content calendars, approvals and develops social media posts and campaigns from concept through completion. The Social Media Lead owns the content strategy and collaborates with internal and external stakeholders to deliver polished, high-quality content. The role requires the ability to work effectively under pressure, respond quickly to emerging opportunities, and drive timely and meaningful engagement across social media platforms.

The candidate for the position of Social Media Lead will be responsible for:

• Creating engaging, visually cohesive, and professional SEO/GEO-optimized communications content for traditional and digital/social channels (e.g., written copy, photos, videos, presentations, e-mail blasts, etc.) tailored to platform formats and target audiences. Responsible for distilling complex topics into easy-to understand information for varied audiences. Developing and executing short and long-term content production plans.

• Designing and creating content that consistently meets deadlines and expectations. Responsible for analyzing the effectiveness of copy to convey intended messaging. Interpreting and applying industry standards (e.g., style guides) and best practices.

• Maintaining collaborative relationships with varied stakeholders, tailoring content to specified needs, adjusting priorities as appropriate, and anticipating future needs. Creating, optimizing, and analyzing social media advertisements as required. Collaborating with content, marketing, and underwriting departments to coordinate and implement various promotions and campaigns.

• Managing leadership's social media accounts (Instagram, Linked In, X) including designing and curating posts, and monitoring posts after they publish to gain insights and analyze engagement. Prioritizing and routing social media and additional leadership content through approvals.

• Working closely with the University Communications to align executive schedules with social media calendar(s), planning posts and digital content around speaking engagements, event participation, and other university activations.

• Maintaining excellent organizational skills working across university departments with the ability to balance requests from stakeholders across the university.

• Providing real-time monitoring of social channels to identify strategic opportunities, provide community insights to help guide creative terms, and flag potential issues. Monitoring performance benchmarks and utilizes social media performance metrics and analytics for measuring and improving upon social media impact.

After hours work may be required and potential occasional travel. This role will require a confident presence and the ability to work with senior leadership, including managing urgent, short and long-term requests.

The ideal candidate for the position of Social Media Lead has the following qualifications:

• Bachelor's degree in communications, journalism, English, or other relevant fields.

• Six years' experience in communications, content development and writing/editing in corporate communications.

• Demonstrable strong internet research skills with the ability to find and compile interesting and relevant content (blog posts, news items, photos, video, etc.).

• Experience in higher education, and knowledge of human resources functions and services.

The candidate for the position of Social Media Lead must meet the following qualifications:

• Bachelor's degree.

• Four years' experience in communications, content development and writing/editing in corporate communications.

• Advanced knowledge of social media…