Regional Sales Manager- West Coast​/Architectural & Healthcare Lighting

Job Category: Regional Sales (Rg Sales, Hlthcre, Mgr)

Requisition Number: REGIO
001326

Posted:
July 7, 2026 | Full‑Time | Remote

Glendale, WI 53209, USA

The Regional Sales Manager is responsible for driving sales growth, increasing specification influence, and maximizing agency performance throughout the assigned territory. This role is Visa Lighting’s primary commercial leader in the region, partnering with independent sales agencies and building relationships with specifiers, architects, and lighting designers while delivering accurate sales forecasts, actionable market intelligence, and strategic business recommendations to leadership.

• Agency Management: Manage all sales activity for assigned independent sales representatives (Agents), develop and maintain annual business plans, monitor execution, provide support, and collaborate with principals to establish sales goals and growth strategies.
• Own revenue performance for the assigned region and achieve annual sales targets.
• Prepare and present territory business reviews at least biannually, covering trends, sales performance, competitive analysis, agency performance, and growth opportunities.
• Train and motivate agency personnel on Visa products, value proposition, and sales strategy.
• Support agents with project evaluation, product selection, budget support, and installation recommendations.
• Develop a thorough understanding of project dynamics, including budgets, competitive positioning, bid strategy, and agency involvement.
• Evaluate Agent performance and recommend appointments, territory alignment, or termination.
• Communicate and enforce company policies and sales programs in the field.
• Establish disciplined pipeline reporting, obtain and document accurate, forward‑looking project data.
• Conduct quarterly business reviews with each agency to evaluate performance, pipeline health, conversion rates, and strategic initiatives.
• Identify under‑performing agencies or territories and implement corrective action plans in partnership with the Director of Sales.
• Deliver quarterly business updates to the Director of Sales, including sales performance, pipeline metrics, forecasts, growth initiatives, risks, and major project activity.
• Assess agency penetration within key verticals (Healthcare, Behavioral Health, Architectural) and develop strategies to increase specification activity and expand market share.
• Increase specification preference and market awareness for Visa Lighting solutions.
• Develop and maintain strategic relationships with architects, lighting designers, engineers, and agency personnel.
• Identify and engage key specifiers, influencers, and decision makers to increase specification activity and project opportunities.
• Provide technical product support as needed and represent Visa Lighting through customer presentations, product demonstrations, industry events, and continuing education programs.
• Establish and maintain strong customer relationships and goodwill.
• Market, Project, and Design/Engineering Development: Understand the dynamics of each geographic market, lead regional project strategy by identifying, developing, tracking, and closing projects, support marketing initiatives, recommend process improvements, and maintain forward‑looking understanding of customer needs, market trends, and competitive landscape.
• Business Travel: Approximately 50% travel throughout the assigned territory.
• Complete timely field activity reports documenting customer visits, competitive intelligence, project opportunities, and follow‑up actions.
• Attend agency meetings, customer visits, trade shows, industry conferences, and corporate meetings.

Bachelor of Science or Arts in Business, Administration, Marketing, Engineering, or related field.

• Minimum five (5) years in the lighting industry (customer service, lighting applications, lighting design, specification sales, distributor sales).
• Minimum two (2) years in regional sales management or a thorough understanding of the regional sales management role and lighting industry intricacies.

• Excellent organizational, time management, prioritization, and multi‑tasking skills.
• Strong…