Thought Leader Liaison; TLL - West

Role Summary

Thought Leader Liaison (TLL), West — a field-based, non-sales role focused on regional and local engagement with key opinion leaders, advocacy groups, and professional societies to educate on the Fibromyalgia patient journey from diagnosis through treatment and monitoring. The role reports to the Director, Commercial Strategy and leads execution of speaker bureau activities, assesses speaker programs for impact and compliance, and ensures cross-functional resources are available to support marketing and education efforts.

Primary focus areas include KOL engagement, executive encounter management, and supporting the Fibromyalgia community.

• KOL engagement – identify, profile, and maintain long-term relationships with KOLs in the Fibromyalgia community
• Engagement with national, regional, and local thought leaders, including emerging thought leaders, to identify and seek insight regarding best practices that can help simplify the patient journey
• Identification and implementation of training (product, disease state, and compliance training) for promotional speakers and related aspects of speaker programs
• Collaboration with Promotional Program Manager for speaker usage and issues
• Provide feedback regarding nomination of new speakers, when applicable
• Coordinate/facilitate new product and annual compliance training for speakers
• Work with Marketing team for annual speaker re-contracting
• Update and track KOL engagements via KOL management platform in partnership with operations lead
• Collaborate appropriately with field teams to enable local/account-level engagement with national, regional, and emerging thought leaders
• Facilitate coordination of KOL engagements at the local level
• Coordinate with field sales team, brand leads, and speaker program vendor on speaker availability and utilization
• Ensure appropriate pull-through of speaker programs within allocated regional budgets
• Solicit, understand, and relate field feedback regarding promotional programs
• Identify potential opportunities for institutional group training
• Identify, assess, and appropriately engage with regional advocacy groups and local/regional professional societies, in collaboration with Corporate Advocacy, to develop and implement Fibromyalgia education that helps simplify the patient journey (above-brand), from diagnosis through patient monitoring
• Serve as a central point for field engagement with regional/local advocacy and professional societies
• Synthesize learnings, translate them into key insights and best practices, and regularly present these insights to Marketing and Sales leadership to help inform brand strategy, messaging, educational initiatives, and promotional programs
• Understand what KOLs are communicating through publications, congresses, podium presentations, and 1:1 interactions
• Remain on the cutting edge of data readouts (consistent with FDA-approved labeling, medical congress meeting outputs, and podium & symposia presentations)
• Engage with KOLs affiliated with key regional health systems to understand best practices for establishing diagnostic and treatment algorithms
• Help develop case studies and share with health system C-suite to encourage adoption of Fibromyalgia care pathways and treatment algorithms
• Support execution of commercial contracts, as needed

• BA/BS required; advanced degree preferred

• Required:
  
  Demonstrated leadership skills and Self-starter with strong clinical acumen
• Required:
  
  Strong communication and presentation skills with ability to tailor content to diverse audiences
• Required:
  
  Demonstrated analytical and problem-solving skills
• Required:
  
  Understanding of legal and regulatory issues impacting pharmaceutical product marketing, as well as the dynamics driving the U.S. healthcare environment
• Required:
  
  Proven ability to function autonomously
• Required:
  
  Open, collaborative nature with ability to rapidly integrate and motivate cross-functional team members and stakeholders
• Required:
  
  High learning agility
• Required:
  
  Ability to thrive in a rapidly evolving, complex, fast-paced environment
• Required:
  
  Excellent verbal, written, and interpersonal skills, as well as emotional intelligence
• Required:
  
  Demonstrated ability to establish and maintain strong business relationships
• Required:
  
  Commitment to corporate culture of patient-centricity, innovation, and compliance
• Preferred:
  Minimum of 10 years’ experience