Regional Sales Manager- Southeast region

Regional Sales Manager – Southeast Region

Job Category:
Regional Sales (Rg Sales, Hlthcre, Mgr)

Requisition Number: REGIO
001325

Posted:
July 7, 2026

Employment Type:

Full-Time

Location:

Glendale, WI 53209, USA

Primary Responsibility: The Regional Sales Manager is responsible for driving sales growth, increasing specification influence, and maximizing agency performance throughout the assigned territory. This position serves as Visa Lighting’s primary commercial leader within the region by partnering with and developing independent sales agencies, strengthening relationships with specifiers including architects and lighting designers, and delivering accurate sales forecasts, actionable market intelligence, and strategic business recommendations to the leadership team.

The Regional Sales Manager is accountable for achieving annual sales objectives, expanding market share, improving pipeline visibility, and strengthening Visa Lighting’s presence throughout the assigned territory.

• Manage all sales activity for the assigned region, including agency management, business planning, execution support, and revenue performance.
• Develop and maintain an annual business plan for each assigned sales agency.
• Collaborate with agency principals to establish annual sales goals and growth strategies.
• Prepare and present territory business reviews at least biannually, covering trends, sales performance, competitive analysis, agency performance, and growth opportunities.
• Train and motivate agency personnel on Visa products, value proposition, and sales strategy.
• Support agents with project evaluation, product selection, budget support, and installation recommendations.
• Develop a thorough understanding of project dynamics, including budgets, competitive positioning, bid strategy, and agency involvement.
• Evaluate Agent performance and provide recommendations regarding appointments, territory alignment, and termination.
• Communicate and enforce company policies and sales programs in the field.
• Establish disciplined pipeline reporting with assigned Agents and obtain accurate, forward‑looking project data.
• Conduct quarterly business reviews with each agency to evaluate performance, pipeline health, conversion rates, and strategic initiatives.
• Identify under‑performing agencies or territories and implement corrective action plans in partnership with the Director of Sales.
• Deliver quarterly business updates to the Director of Sales, including sales performance, pipeline metrics, forecasts, growth initiatives, risks, and major project activity.
• Assess agency penetration within key verticals (Healthcare, Behavioral Health, Architectural) and develop strategies to increase specification activity and expand market share.
• Increase specification preference and market awareness for Visa Lighting solutions.
• Develop and maintain strategic relationships with architects, lighting designers, engineers, and agency personnel.
• Identify and engage key specifiers, influencers, and decision makers to increase specification activity and project opportunities.
• Provide technical product support as needed.
• Represent Visa Lighting through customer presentations, product demonstrations, industry events, and continuing education programs.
• Establish and maintain strong customer relationships and goodwill.
• Understand the dynamics of each distinct geographic market, including distribution channels, specification practices, competitive positioning, and purchasing influences.
• Lead regional project strategy by identifying, developing, tracking, and closing projects while coordinating with internal teams to maximize project success.
• Identify new market opportunities, underserved regions, and emerging vertical markets to drive growth.
• Collect and communicate market intelligence from specifiers, agents, and customers to support sales strategy, product development, pricing, and business decisions.
• Support marketing initiatives including literature development, website content, trade shows, and promotional campaigns.
• Recommend process improvements, product enhancements, and new product introductions based on field experience and customer feedback.
• Maintain a…