Sales Manager
Listed on 2026-02-19
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Sales
Retail Sales, Sales Representative
Job Title: Sales Manager
Department: Sales
Reports To: General Sales Manager
FLSA Status: Exempt
Direct Reports: Sales Staff/ Assistant Sales Managers
Position
Description:
This position contributes to the success of the dealership by successfully achieving sales goals and objectives relevant to the components of the dealership strategic plan.
Duties & Responsibilities: The primary duties consist of but are not limited to the following.
- Ability to effectively manage all areas of new and used car department, including but not limited to dealer trades, wholesales, retail, purchasing and marketing.
- Experience with internet and retail tools, IE: V-auto, E-car list
- Ability to forecast goals and objectives for vehicle sales, gross and key expenses on a monthly and annual basis.
- Possess strong closing abilities and abilities to work with lenders.
- Increase sales volume and market share.
- Understands and keeps abreast of federal, state, and local regulations.
- Ability to handle and resolve customer issues or concerns promptly and professionally.
- Determine monthly and annual forecasts in terms of unit sales and gross profit.
- Establish car sales objectives and plans for achieving them with each sales product specialist.
- Determines correct online pricing of units with the current market and geographical area.
- Follows established prospecting steps and procedures.
- Remains knowledgeable of new products, features, accessories, processes, etc.
- Identifies and qualifies business opportunities internally and with vendors.
- Follows established prospecting steps and procedures.
- Responsible for correctly appraising vehicles.
- Deliver an exceptional customer experience and maintain high customer satisfaction.
- Attends meetings and training sessions as scheduled.
- Supervises Sales Staff, Porters, and Detailers.
- Hire, train, and mentor sales staff
- Create monthly advertising plans based on manufacture incentives and available inventory.
- Conduct sales meetings on a daily basis to review the prior day's business and determine each day’s action plan using our CRM tool.
- Display and merchandise new and used vehicle inventory on the lot.
- Maintain training certification for each Manufacturer.
- Attending to customer complaints, ensuring that a high level of customer satisfaction is obtained.
- Must use all company data bases and software according to company trained process and procedures.
- Other duties as assigned.
Must have the ability to report for work on time, follow directions, interact effectively with co-workers, understand, and follow rules and procedures and accept constructive criticism.
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Education – High school diploma or the equivalent is required, and a college degree is preferred with at least 3 - 5 years of equivalent/relevant work experience in a dealership sales environment.
- Additionally, sales managers need to be comfortable managing people.
- Required to understand and keep abreast of the federal, state, and local regulations that affect their operations, and comply with these regulations.
- Must have strong communication skills to deal with customers, employees and vendors.
- Must be able to work extended hours, evenings, holidays and weekends.
- Must demonstrate the ability to read, write and communicate the English language.
- Must have Valid California Sales License.
- Valid Driver’s License and proof of insurance are required.
- Must have a clean driving record and be able to pass an MVR and background check.
Language
Skills:
Ability to communicate orally or in written form effectively with co-workers, potential and current clients, Ability to read, analyze and interpret written and verbal instructions. Ability to write routine reports and correspondence, including writing grammatically correct emails and text messages. Ability to effectively present information and respond to questions from managers, clients, and customers.
Mathematical
Sk…
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