Brand Manager, Marketing - Ingredients

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries.

These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. No matter the brand, we’re united under one vision To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide.

Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

The Brand Manager is responsible for general leadership of the business category and primary P&L performance. The role coordinates Marketing, Sales, R&D and Quality, Finance and Operations efforts to achieve volume and income plans for the category and has responsibility for general P&L performance. This position is best suited for someone with a strong bias for action and excellent communication skills who is comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve agreed upon deadlines.

• Lead the development, communication, and execution of business and marketing strategy for assigned categories.
• Develop and execute a five-year growth plan, including a review of profitability, customer and SKU mix, and innovation and portfolio renovation.
• Collaborate extensively with brand platform teams and away-from-home customer marketing, taking on the role of leader in both directions.
• Sets category priorities and leads cross-functional teams, Marketing Services and Marketing Agency activities to achieve the category business goals.
• Understand market dynamics and continually refresh category SWOT and competitive analysis.
• Collaborate with Finance to provide business trajectory guidance, forecasts, and implement a pricing strategy.
• Utilize business analytics (equity, share, volume and revenue drivers, competition) to tell stories and drive business objectives.
• Collaborate with Demand planning, Operations, and Sales to accurately forecast customer demand and proactively manage production inventory.
• Provide product category training and insight to all internal functions, including development of collateral material to support growth.
• Initiate special projects across categories to dive overall growth, including digital expansion, co‑branding, co‑manufacturer expansion.
• Drive discussions during management presentations with platform GM, and business unit President.

• Bachelor’s degree required.
• 3+ years experience in marketing, operations, R&D and/or sales preferably in the food ingredient industry.
• Willing to travel 10%.
• Solid leadership and drive for results.
• Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development.
• Experience with marketing campaign development.
• Experience in cross‑functional team management.
• Ability to handle simultaneous projects and deliver in agreed upon…