Go-to-Market (GTM) Operations Specialist

Go-to-Market (GTM) Operations Specialist

Department: Go-To-Market (GTM) / Marketing

Employment Type: Full-Time

Company Overview

Sensera Systems is a leading innovator in AI-driven jobsite intelligence and construction site security solutions. We empower over 2,500 general contractors and construction professionals to build with confidence by providing solar-powered, wireless camera hardware seamlessly integrated with our cloud-based software platform, Site Cloud. Our patented hardware and cloud SaaS architecture sit at the intersection of wireless (4G/LTE), IoT, solar, and cloud technology.

As a profitable and rapidly growing company scaling our hybrid hardware-and-software business model, we are seeking a strategic, data-driven, and high-agency operator to lead our end-to-end revenue engine.

Position Summary

The GTM Operations Specialist serves a critical function in managing the daily technical operations of Sensera’s revenue and marketing tech stack. The role sits at the intersection of the marketing and sales organizations and leans heavily towards sales operational (80%) support.

The ideal candidate is a highly organized, AI-native problem solver and is comfortable using AI tools to debug a snippet of code, read a webhook payload, or solve a technical CRM issue and will help develop standard operating procedures (SOPs) for the future.

Key Responsibilities

1. Custom Lead Routing & System Management

• Lead Flow Monitoring:
  Monitor lead payloads flowing through custom Webhooks to ensure lead scoring and routing logic execute flawlessly.
• Marketo/SFDC Sync Management:
  Act as the primary gatekeeper for lead flow and the sales organization. Monitor the daily sync error logs to unblock leads, fix missing attribution, and correct validation rule failures between Marketo and Salesforce.
• Routing Updates:
  Adjust routing rules and assignments in Marketo/GCP to support sales rep territory and account transition.

2. Sales Helpdesk & CRM Administration

• Sales, CX, and Finance Ticketing: Serve as immediate interface for sales rep requests (e.g., merge duplicate accounts, change record ownership, modify access levels).
• User Provisioning: Own the onboarding, offboarding, and permission sets for Salesforce, Gong, Zoom Info, and Linked In Sales Navigator.
• Integration Troubleshooting: Manage the Vonage integration, configure Gong trackers to capture critical floor data, and troubleshoot user activity syncing errors.
• Basic Reporting: Assist sales leaders and reps with minor modifications to existing Salesforce reports and dashboards.

3. Marketing Execution & Web Operations

• List Building:
  Support the marketing growth engine by building and segmenting targeted lists in Marketo for outbound and nurture campaigns.
• Enrichment Management: Monitor Zoom Info data appending to ensure inbound leads have the correct firmographic data required for our routing rules.
• Process Documentation: Maintain a living internal wiki detailing troubleshooting steps and routing rules to ensure business continuity.

Requirements & Qualifications

• Experience: 1-3 years of dedicated experience in Revenue or Marketing Operations.
• Domain Knowledge
  :
  Experience with B2B SaaS, Hardware-enabled SaaS or IoT solutions preferred.
• Technical
  
  Experience:
  
  Hands-on experience in Salesforce preferred. Experience using Marketo or related marketing operations platforms, Gong, Zoom Info and Linked In a plus.
• AI-Native Workflow: Demonstrated ability to use AI tools (Claude or Gemini) to independently read webhook payloads, debug basic HTML/JS on landing pages, and troubleshoot system errors.
• Soft Skills: A self-starter and team player with strong critical-thinking skills who is highly organized and excited to work in a fast paced start-up environment.
• Education: Bachelor’s degree in Business, Marketing, Computer Science, or a related technical field.

What We Offer

• Competitive base salary with a performance-based bonus structure.
• Comprehensive medical, dental, and vision health plans.
• 401(k) retirement plan with company matching.
• Flexible hybrid work schedule based out of our Golden, CO office.
• Collaborative, high-growth culture transforming the construction technology landscape

Equal Opportunity Employer The State of Colorado is an Equal Opportunity Employer. We strictly prohibit discrimination and harassment of any kind. Employment decisions are based on merit, qualifications, and business needs, without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin, ancestry, age, marital status, disability, military status, genetic information, or any other status protected by federal, state, or local laws.