SEO Specialist

This role is responsible for executing SEO strategies that improve organic visibility, website performance, traffic, and lead generation across multiple brands and locations.

The ideal candidate has 3-4 years of hands-on SEO experience supporting organic search initiatives in a multi-brand/multi-location company. They must also have a strong foundation in on-page SEO, content optimization, technical SEO fundamentals, Local SEO, and Google Business Profile management . This person should be comfortable managing multiple websites and recurring SEO responsibilities while collaborating with other departments, agencies, and external partners.

• Conduct keyword research and search intent analysis to identify opportunities across service pages, location pages, blogs, FAQs, and other organic landing pages.
• Define and facilitate updates for on-page SEO optimizations, including titles, meta descriptions, headings, URLs, image alt text, page copy, and internal linking .
• Develop and maintain internal linking strategies to improve site architecture, crawlability, topical relevance, and user navigation.
• Write, edit, and optimize SEO-focused content based on keyword research, search intent, business priorities, and SEO best practices.
• Review and edit AI-generated content to ensure accuracy, originality, usefulness, brand alignment, natural language, and SEO value.
• Identify content gaps and opportunities through keyword research, competitor analysis, and organic performance and recommend new or updated content as needed.
• Develop or support SEO content briefs for new pages and content initiatives.
• Conduct monthly SEO audits to identify on-page, content, and technical SEO issues and optimization opportunities.
• Monitor technical SEO fundamentals, including indexing, crawlability, redirects, duplicate content, broken links, structured data, page speed, and Core Web Vitals .
• Monitor organic search performance using Google Search Console, GA4, Semrush, Screaming Frog, and other SEO tools to identify trends and optimization opportunities.
• Implement or coordinate SEO updates within Word Press, Webflow, and similar CMS platforms , including working with SEO plugins such as Rank Math and Yoast SEO and partnering with development resources when needed.

• Manage and optimize Google Business Profiles (GBP) across assigned brands and locations.
• Maintain accurate and consistent business information, including business name, address, phone number, website, hours, service areas, categories, and services.
• Optimize GBP categories, services, descriptions, images, posts, promotions, and seasonal updates based on business priorities.
• Monitor profiles for inaccurate or unexpected changes, duplicate listings, suspensions, and other issues.
• Monitor Google reviews, ratings, and customer feedback and flag issues for appropriate internal follow-up.
• Monitor local keyword rankings, Google Map Pack visibility, and geo-grid performance for priority services and locations.
• Identify local visibility gaps, ranking changes, competitor activity, and opportunities to improve local search performance.
• Conduct periodic Local SEO and GBP audits and implement or recommend improvements.
• Support citation consistency across relevant online directories and platforms.

• Stay informed about search engine updates, SEO best practices, and emerging developments in AI-powered search .
• Conduct competitor research to identify opportunities to improve organic visibility and search performance.
• Support website launches, migrations, new services, new locations, and other business initiatives from an SEO perspective.
• Collaborate with other departments, internal teams, agencies, and external partners to support SEO initiatives and implement recommendations across the organization.
• Maintain organized documentation of SEO audits, recommendations, optimizations, and completed work.
• Support additional websites, brands, and locations as the organization's portfolio grows.
• Perform other SEO, Local SEO, content, website, reporting, marketing, and related responsibilities as assigned .