Senior Marketing Specialist

Overview

Build the future, spark innovation and align your career with purpose. McKinstry is innovating the waste and climate harm out of the built environment and creating lasting impact. Together, we’re building a thriving planet. Buildings are a leading contributor to the climate crisis, generating nearly 40% of total global energy-related carbon emissions. We’re making a lasting impact on our industry and within our communities by addressing the climate, affordability and equity crises through: renewables and energy services, engineering and design, construction and facility services.

To get where we’re going, we need big thinkers, problem solvers and collaborative mindsets. Does that sound like you?

The Opportunity with Mc Kinstry

At McKinstry, marketing is more than messaging, it’s a strategic partner to the business, shaping how we win work, tell our story, and show up in the market. As part of our Enterprise Sales & Marketing team, the Senior Marketing Specialist will join a highly collaborative, well-established group that supports every corner of the organization.

You’ll be part of a People First team that invests in growth, development, and long-term career mobility, often creating new opportunities based on individual strengths and aspirations. We’re looking for someone who brings both independence and initiative, able to take ownership, build strong relationships, and navigate a fast-paced, deadline-driven environment while contributing to a supportive, high-performing team.

The Senior Marketing Specialist partners closely with our Energy & Technical Services teams and business leaders in the AEC industry. Energy & Technical Services help clients solve some of their most complex facility and infrastructure challenges. From energy performance contracting and decarbonization planning to facility condition assessments, commissioning, renewable energy, building optimization, and capital planning, we develop integrated solutions that deliver measurable results.

You’ll focus on driving proposal strategy, influencing go/no-go decisions, and helping secure complex, high-impact projects partnering directly with technical teams to help win work. You’ll operate as a trusted advisor, leading meetings, coaching teams, and building relationships both internally and across the industry. It plays a key part in translating technical offerings into clear, compelling client value.

You will:

• Lead the development of proposals, qualifications, and presentation materials, owning the process from strategy through final delivery.
• Analyze RFQs/RFPs/Solicitations to develop compliant, compelling, and strategically positioned responses that differentiate McKinstry.
• Partner closely with energy and technical services operations, sales teams, and business leaders to shape pursuit strategy, including messaging, positioning, and go/no-go decisions.
• Facilitate and lead proposal efforts by setting priorities, managing timelines, and ensuring high-quality, on-time submissions.
• Write, edit, and refine content including project descriptions, resumes, and other marketing materials to ensure clarity, consistency, and impact.
• Support and lead presentation development and interview preparation, coaching technical teams to effectively communicate with clients.
• Manage multiple concurrent pursuits at various stages, bringing structure and organization to a fast-paced, deadline-driven environment.
• Build and maintain strong relationships with internal stakeholders and external marketing partners to support pursuit team formation and collaboration.
• Collaborate with brand and design teams to develop and evolve marketing collateral aligned with McKinstry’s brand standards.
• Collaborate and coordinate with regional communications specialist to identify and uplift project and people stories for social media and website presence.
• Maintain and organize proposal assets, ensuring proper documentation, file management, and closeout procedures.
• Mentor and support junior team members, sharing best practices and contributing to a collaborative, high-performing team environment.

This is not a traditional digital or campaign marketing role.