Associate Product Line Manager, SMU & MFO

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Associate Product Line Manager, UGG SMU & MFO

Director, Product - UGG Footwear, SMU & MFO

Goleta, CA. Hybrid - Typically 3 times per week in office, Tuesday - Thursday.

As the Associate Product Line Manager (APLM) for MFO & SMU at UGG, you’ll serve as a key connector between merchandising, distribution, marketing, and cross‑functional teams. With guidance from the product management team, you’ll help deliver globally relevant, brand‑right products that reflect our consumers’ needs. You’ll leverage your knowledge of the UGG brand, competitive landscape, and market trends to make strategic recommendations and support the full product lifecycle—from pre‑planning to execution—ensuring every product meets our high standards and financial goals.

We celebrate diversity—your background, experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

• Assist with product lifecycle management, including strategy for merchandise line plans, market research, and alignment of MFO product opportunities with inline objectives.
• Make recommendations for product line strategy using regional briefs, trend analysis, sales history, and market research.
• Analyze global performance and collaborate with the product creation team to ensure product cost and integrity, optimizing SKU efficiency.
• Support the creation of merchandising stories around color and materials to ensure product flow aligns with brand DNA.
• Work with design, development, and global merchant teams to create best‑in‑class products and manage the global product line through its full lifecycle.
• Take ownership of category performance, including sales and margin targets, product execution, and identifying new opportunities for the global omnichannel consumer.
• Collaborate cross‑functionally to deliver strategic direction and support the product architecture process.

• Bachelor’s degree or equivalent combination of education and experience.
• 2-5 years of related experience (retail, product line management, or similar).
• Strong communicator and facilitator, able to work collaboratively across teams.
• Analytical thinker with a passion for market trends and consumer insights.
• Detail‑oriented, organized, and able to manage multiple projects simultaneously.
• Driven by results and motivated to meet sales and margin targets.
• Passionate about the UGG brand and committed to delivering exceptional products.

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community‑based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$85,000 - $90,000

The…