Business Systems Senior Manager

Work Where You Matter

At Dollar General, our mission is Serving Others! We value each and every one of our employees. Whether you are looking to launch a new career in one of our many convenient Store locations, Distribution Centers, Store Support Center or with our Private Fleet Team, we are proud to provide a wide range of career opportunities. We are not just a retail company;

we are a company that values the unique strengths and perspectives that each individual brings. Your difference truly makes a difference at Dollar General. How would you like to Serve? Join the Dollar General Journey and see how your career can thrive.

Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Learn more about Dollar General at

The Business Systems role leads the ownership, optimization, and enhancement of DGMN’s Customer Relationship Management (CRM) and Order Management System (OMS) ecosystem, ensuring it effectively supports revenue growth, operational efficiency, and high-quality data throughout the end-to-end commercial lifecycle. Acting as a strategic partner to cross-functional stakeholders, the role translates business strategy and revenue workflows into scalable, well-governed CRM and OMS solutions.

Through strong system ownership, actionable insights, and enablement, this position solves complex business challenges and enables informed, data-driven decision-making across the organization.

• Define, own, and execute the CRM/OMS roadmap aligned to DGMN’s strategy and operational needs, with a focus on scalability, automation, continuous improvement, and platform modernization. (20%)
• Serve as the accountable business and systems lead for DGMN’s revenue operations, partnering closely with cross‑functional stakeholders to translate business objectives into effective, technology‑enabled solutions. (20%)
• Own the overall technical health, performance, and reliability of the CRM/OMS revenue technology stack, ensuring systems operate effectively and managing system configuring, administration, and optimization to deliver business outcomes. (20%)
• Lead the migration, implementation and rollout of a future‑state CRM and/or OMS platform, driving business requirements, system configuration, data migration, integration readiness, and change management. (20%)
• Evaluate, recommend, and lead the implementation of new CRM/OMS capabilities, integrations and supporting technologies to enable end‑to‑end revenue workflows and operational efficiency. (10%)
• Develop enablement materials, training programs, and communications to support users through system changes, drive adoption, reinforce best practices, and socialize key learnings across the organization. (5%)
• Design and deliver reporting and dashboards that provide actionable insights into key business performance metrics. (5%)

• Deep knowledge of CRM platforms and order management systems (OMS), including experience owning, evolving, or transitioning customer and revenue systems in a scaled business environment;
  Salesforce experience and/or certification is valued but not required.
• Strong comfort with database architecture and data model design, including the ability to understand, evaluate, and influence how customer, order, and revenue data is structured across CRM, OMS, and integrated systems. Experience partnering with technical teams to ensure data models support scalable workflows, reporting accuracy, system performance, and long‑term platform evolution, while maintaining data integrity and governance standards.
• Strong understanding of Retail Media Networks (RMN), revenue operations, and commercial workflows, including sales lifecycle management, advertising products, campaign execution, billing, and post‑sale support.
• Demonstrated…