Director, Loyalty Program Manager

Company Overview

The Director, Loyalty Program Manager will lead the strategy, execution, and optimization of Dollar General’s loyalty program, ensuring it delivers meaningful value to customers while driving business growth. This role will oversee the development, launch, and continuous enhancement of the program, working closely with internal teams to align offerings with customer needs and business objectives.

This is a high-impact role requiring strategic vision, operational excellence, and data-driven decision-making. This role will be a results‑oriented leader with experience managing large‑scale loyalty programs, collaborating cross‑functionally, and driving innovation in customer engagement strategies.

This position is a manager who effectively organizes resources appropriately to achieve business outcomes and impact change.

Duties & Responsibilities:

• Program Ownership: Serve as the key point of contact for the loyalty program, collaborating with senior leadership and cross‑functional teams to drive program vision, execution, and success.
• Strategic Leadership: Develop and execute the overarching strategy, ensuring alignment with Dollar General’s business objectives, customer needs, and growth targets.
• Value Proposition Development: Identify and implement compelling benefits that enhance the value proposition, driving customer acquisition, engagement, and retention.
• Financial Management & Performance Optimization: Oversee the financial performance of the program, including P&L ownership, budgeting, forecasting, and ROI analysis, to drive sustainable growth. Define and track key performance indicators (KPIs) to measure program effectiveness, continuously refining strategies to improve acquisition and retention.
• Cross‑Functional Influence: Collaborate closely with key stakeholders to align initiatives, optimize the customer experience, and unlock new growth opportunities.

Knowledge, Skills and Abilities:

• Brings an entrepreneurial mindset with a passion for building, launching, and scaling programs from concept to full market expansion, driving meaningful business impact.
• Exceptional communication and storytelling skills, with the ability to influence stakeholders across all levels, as well as the ability to present work to executive stakeholders.
• Experience leading cross‑functional teams and managing complex initiatives in a fast‑paced, high‑growth environment. Ability to adapt personal style to different environments.
• Ability to work under tight time constraints. Can multitask with ease and adapt to frequently changing priorities.
• Strong financial acumen, including P&L management, budget planning, forecasting, and performance tracking.
• Strong project management capabilities, with a proven ability to manage multiple initiatives simultaneously while delivering results.
• Strong strategic, prioritization and critical thinking skills; ability to see the “big picture” (across programs) while also diving into details.
• Proactive desire to own and drive initiatives forward through measurable process, planning and team engagement.

Work Experience and/or

Education:

• 10+ years of experience managing large-scale initiatives with cross‑functional teams, ideally in a retail, or digital commerce environment. Background in loyalty programs is a plus.
• 3+ years in a leadership role managing teams and budgets.
• BA/BS degree required, MBA or advanced degree a plus.