Digital Communications Specialist

Savannah River National Laboratory (SRNL) is seeking a versatile and skilled Digital Communications Specialist to elevate the laboratory's online/social presence, drive audience engagement, and ensure SRNL's groundbreaking work reaches partners, sponsors, stakeholders, and other targeted audiences. This position sits within SRNL's Communications team and works collaboratively across the full communications function to support and promote the laboratory.

The selected candidate will serve as the primary steward of SRNL's external website and the strategic driver behind the lab's social media presence. This is a hands‑on role that blends website building and management in Word Press with social media strategy development, content creation, and performance analytics. The ideal candidate is equally comfortable crafting a compelling social post, restructuring a web page for improved user experience, and working with subject matter experts to help translate complex science into accessible, engaging digital content.

• Manage, maintain, and continuously improve SRNL's external Word Press website, including building new pages and updating existing content.

• Maintain a clear, user‑centered site architecture to support intuitive navigation.

• Apply SEO best practices including metadata standards, internal linking, structured content, and keyword optimization.

• Conduct regular content audits to remove outdated material, fix broken links, and strengthen user pathways.

• Identify content gaps and develop new web material aligned with strategic priorities.

• Apply UX principles and responsive design to ensure an accessible experience across devices.

• Ensure all web content meets WCAG accessibility standards and federal requirements.

• Establish clear governance roles across Communications, IT, and Site Owners, including quarterly reviews to set priorities.

• Maintain a 12-18-month roadmap aligned with laboratory goals.

• Manage site navigation and conduct routine content reviews for accuracy and accessibility.

• Enforce brand, writing, accessibility, and compliance standards.

• Coordinate intranet announcements and updates with Internal Communications.

• Track analytics and provide monthly engagement insights.

• Support onboarding and training for site contributors.

• Develop and implement a comprehensive social media strategy that advances SRNL's brand and research mission.

• Create, curate, and schedule engaging posts, graphics, and short‑form videos tailored to each platform.

• Monitor channels for audience engagement opportunities and trends across science, energy, and national security communities.

• Stay informed on platform changes, emerging platforms, and evolving best practices to ensure forward‑looking strategy.

• Work with scientists, engineers, and program managers to translate complex topics into clear and engaging digital content.

• Partner with writers, graphic designers, and multimedia producers to create integrated digital content aligned with brand standards.

• Ensure digital components - web, social, email, and multimedia - are strategically aligned within broader campaigns.

• Track and analyze website and social media performance using Google Analytics and platform‑native tools.

• Translate data insights into actionable recommendations for SRNL leadership and the Communications team.

• Maintain reporting dashboards or summaries that provide visibility into audience behavior and digital performance.

• Use data‑driven testing and optimization to refine content and tactics.

• Collaborate with the Communications team to ensure digital work supports SRNL's strategic priorities and…