Manager Digital Strategy

As the Manager Digital Strategy, you will be responsible for establishing, leading, and directing the implementation of a comprehensive digital strategy that supports the credit union’s strategic goals and delivers an exceptional, end-to-end digital member experience. You are accountable for the full digital ecosystem, including digital product strategy, digital systems, digital development, and digital support functions. You will oversee the design, development, delivery, optimization, and support of digital platforms, ensuring they are innovative, scalable, secure, and member-focused.

This role provides enterprise leadership across digital product management, product development, system administration, and development execution—aligning all functions under a unified roadmap that drives engagement, growth, and operational excellence.

You will lead and develop a high-performing team across digital product, systems, development, and support roles—ensuring clear accountability, prioritization, and alignment to Interra’s strategy. This includes translating strategic vision into executable roadmaps, managing vendor and fintech relationships, and ensuring delivery of new capabilities from concept through production support. You will work collaboratively across the organization to optimize member and staff experience, leveraging data, technology, and emerging trends to continuously evolve Interra’s digital ecosystem.

Direct Reports:
Digital Systems and Product Development;
Digital Solutions and Partnerships;
Digital Product Specialist;
Digital Developer

35% Provide strategic leadership in defining and executing the vision and roadmap for Interra’s digital ecosystem, ensuring alignment across product, systems, development, and support functions. Drive innovation, personalization, and continuous improvement of digital member experiences across all channels. Assess current and future state capabilities, identifying gaps and opportunities across platforms, products, and processes. Establish digital priorities that maximize member engagement, satisfaction, acquisition, and retention.

Communicate a clear digital strategy across the organization and ensure alignment with enterprise goals.

25% Oversee the full lifecycle of digital products and platforms, from strategy and prioritization through design, development, launch, and ongoing optimization. Ensure effective integration across digital systems, fintech solutions, and internal platforms. Provide leadership across:
Digital Product Management, Digital Systems, and Digital Development ensuring cross-functional coordination to deliver high-quality digital solutions that meet member, operational, and regulatory expectations.

15% Lead, coach, and develop a multi-functional digital team, including product, systems, development, and support roles. Establish clear goals, performance expectations, and accountability aligned to strategic priorities. Foster a culture of collaboration, ownership, and innovation, ensuring strong alignment across all digital functions. Build bench strength and future capabilities by mentoring leaders and technical experts within the team.

10% Develop and execute strategies leveraging data, analytics, and digital tools to drive membership growth, engagement, and product adoption. Partner with Data Strategy, Marketing, and business units to translate insights into targeted digital experiences and measurable outcomes. Track and report on performance across digital KPIs, including platform utilization, member experience, conversion, and operational efficiency. Use insights to continuously refine strategy and execution.

10% Oversee relationships with digital vendors, fintech partners, and service providers. Evaluate performance, negotiate service levels, and identify new partnership opportunities aligned to strategic priorities. Ensure all vendor solutions integrate effectively into the broader digital ecosystem. Ensure all digital systems and initiatives meet regulatory, compliance, and cybersecurity standards in partnership with IT, Risk, and Compliance. Stay informed on emerging technologies and industry…