Digital Media Strategist

Drive Digital Growth. Amplify a Trusted Voice. Make an Impact.

Are you a data-driven digital marketer who thrives on optimizing campaigns and uncovering growth opportunities? Work at OOIDA as a Paid Media Strategist and help expand the reach and influence of one of the most respected voices in the trucking industry.

• Competitive Employee Medical & Dental Insurance the first of the month after 60 days of employment and ONLY a $1250 deductible
• Vacation and personal time after 60 days
• 401K - employer matches half up to 10%
• Casual dress attire
• On-site fitness and daycare center

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
• 3-5 years of experience in digital media, paid media, or performance marketing.
• Experience managing paid media budgets and working with external vendors or agencies.
• Working knowledge of digital advertising and analytics platforms, including:
• Google Ads Manager
• Meta (Facebook and Instagram) advertising platforms
• Sprout Social
• User Maven
  or comparable analytics and attribution tools
• Strong analytical and organizational skills.
• Ability to communicate performance results and insights clearly to internal stakeholders.
• This role is office based with approximately 10 or less days of travel per year.
• May require occasional collaboration outside of standard business hours to support events, campaign launches or deadlines.

• Experience supporting social media performance for a media or content-driven organization.
• Familiarity with digital monetization models and audience growth strategies.

• Paid media strategy and management
• Budget management and performance reporting
• Social media support and analysis
• Collaboration and continuous improvement

• Help grow trusted brands that serve and advocate for professional truck drivers
• Make a measurable impact on audience growth and digital revenue
• Competitive salary and comprehensive benefits package