Sales and Marketing Coordinator

Do you love connecting people with a place they can truly call home? The Sales and Marketing Coordinator supports occupancy goals for Independent Living, Assisted Living, and Memory Care by creating and managing digital and on‑site marketing initiatives. This role also assists with key sales functions, including waitlist management, communications, events and promotions, contract coordination, payments, and related administrative support across the Franklin and Keller Lake campuses.

The salary range for this role is between $52,000 – $55,000 per year.

• Develops, implements, and executes community marketing events and initiatives, including digital marketing campaigns to generate sufficient inbound leads for the sales team to meet budgeted occupancy goals.
• Tracks outcomes and adjusts digital marketing, email and social media campaigns, website updates, SEO, and online advertising strategies, as needed.
• Oversees administrative tasks related to IL, AL, MC residency applications, deposits, assessments, and agreements. Collects and routes application fees, entrance fees, deposits, and other admission‑related charges to the billing department.
• Utilizes CRM software to record activities with prospects, contacts, and referrals, and generate reports to include all demographic, personal interest, referral source, as required by procedure.
• Possesses a thorough knowledge of all residency agreements and accurately interprets the agreements to potential and current residents, family members, and other stakeholders.
• Coordinates new resident orientation activities, materials, and events.
• Serves as a primary contact for incoming residents and their families for all details associated with pending moves and waiting list activities.
• Collaborates with department managers to ensure unit renovations and preparedness for occupancy.
• Tracks and reports renovations of open and reserved IL, AL, MC units to maximize revenue.
• Works closely with and assists with all sales and marketing tasks.
• Regularly reviews and updates campus collateral materials and website, ensuring professional, accurate and up‑to‑date content.
• Takes inbound calls during regular working hours when the sales team is unavailable.
• Reports unusual resident behavior or concerns expressed by family members, visitors, or others to supervisory personnel.
• Attends required meetings and training sessions, and continually updates knowledge of current trends and regulations.
• Assists potential residents with completion of online application if there are technological challenges.
• Performs other duties as assigned by the Executive Director or Regional Vice President of Operations.

• Required:
  
  high school diploma or equivalent with prior experience in customer service, sales, advertising, and marketing.
• Preferred: bachelor’s degree and prior experience with CRM software, SEO, social media platforms, email marketing, and online advertising.

• Must have advanced computer skills, strong verbal, and written communication skills.
• Must be precise and detail oriented.
• Must be able to travel to any/all of the BHI Senior Living communities, as needed. Occasional overnight travel may be necessary, in addition to travel to conferences, seminars, association meetings, and other business‑related events.
• Physical requirements for the completion of job duties may include:
  • Loading and unloading of computer/AV equipment, marketing supplies.
  • Moving and/or rearranging boxes and other miscellaneous office supplies and/or minor equipment across short distances within the community may be necessary.
  • Use of office equipment such as computers, fax, printer, copier, calculator and/or other miscellaneous office equipment.
  • Variation of sitting, standing, and walking for extended periods of time, with likely sitting.
  • Dexterity of hands and fingers required to manipulate objects and use various types of office and computer equipment.
  • Ability to see and hear within established parameters.
  • May be exposed to communicable diseases including blood borne pathogens, subjected to residents and others with varying degrees of physical, medical,…