Chief Revenue Officer

SUMMARY

The Chief Revenue Officer (CRO) is an enterprise-level leader accountable for pioneering and executing the organization's overarching commercial strategy, ensuring exponential and sustainable revenue acceleration for AC Grand Rapids. This executive will architect the commercial vision across partnerships, ticketing, and revenue operations. The CRO will strategically blend high-impact, relationship-driven deal-making with rigorous data-driven performance management to leverage AC Grand Rapids’ unique platform spanning sport, culture, and community, thereby maximizing long-term enterprise value.

As a start-up franchise backed by an experienced ownership group, AC Grand Rapids represents a rare opportunity to shape the foundation of a club from inception.

• Lead enterprise revenue strategy, forecasting, and performance across partnerships, ticketing, and emerging revenue streams.
• Establish and track key performance metrics to drive data-informed decision-making and commercial optimization.
• Identify and develop new revenue streams, products, and commercial opportunities.

• Lead and execute the club’s partnership strategy, developing and delivering innovative, integrated solutions for marquee commercial partners.
• Drive high-impact deal-making through executive relationships and strategic alignment with Ownership and leadership.
• Develop innovative partnership models that maximize commercial impact and align with the club’s brand and community-driven platform.
• Elevate the club’s commercial narrative through a coordinated, high-touch leadership approach focused on long-term enterprise value.
• Establish best-in-class activation strategies that drive measurable partner impact and fan engagement.

• Drive deep strategic alignment with Marketing leadership to seamlessly integrate fan acquisition, engagement, and growth strategies with revenue outcomes.
• Ensure optimal investment and ROI across all marketing and paid media efforts, providing a senior revenue lens on audience and channel performance.

• Oversee the club’s ticketing business across all segments, including season tickets, groups, premium, and emerging products.
• Develop pricing, packaging, and inventory strategies to maximize revenue and optimize demand.
• Build and lead a high-performing sales and service team while developing ticket products and membership models that drive accessibility, premium value, and fan loyalty.
• Drive fan acquisition, retention, and lifetime value through data-driven segmentation and lifecycle marketing.
• Integrate ticketing within the broader fan revenue ecosystem while supporting premium offerings, hospitality, suites, and elevated fan experiences.

• Serve as a key member of the executive team, helping shape overall business strategy and growth priorities.
• Build and lead high-performing, accountable teams across partnerships, ticketing, and revenue operations.
• Partner cross-functionally with Marketing, Finance, and Operations to ensure enterprise-wide alignment on revenue goals and execution.
• Foster a culture of innovation, collaboration, and high-performance accountability.

• Represent AC Grand Rapids as a senior executive at industry events, partner summits, and key forums.
• Serve as a preeminent thought leader in modern sports monetization and purpose driven partnerships.
• Build and cultivate high-level relationships across global brands, media platforms, and strategic partners to drive long-term growth.

• Develop and maintain courteous, effective, and professional working relationships with employees at all levels of the organization as well as with sponsors and their contacts.
• Must be able to follow company policies and procedures.
• Must maintain appropriate levels of confidentiality concerning partner and club matters.
• Must be punctual and timely in meeting all requirements of performance, including but not limited to attendance standards, work deadlines, and all scheduled meetings.
• Must adapt, with minimal or…