Sr. Manager, Commercial Strategy & Execution

Commercial Strategy Senior Manager Responsibilities

• Develop and execute the commercial strategy for the assigned category aligned to self-care growth priorities.
• Define where to play and what it takes to win; translate strategic choices into channel-specific, actionable tactics for the sales team.
• Translate brand and innovation strategies into GTM plans across retail channels.
• Integrate commercial strategy into annual planning and customer engagement models for these categories.
• Design a commercial toolkit enabling Account Executives and Managers to deliver strategy and tactics.
• Prepare and deliver concept sells and trade materials for relevant initiatives.
• Set commercial guidelines for trade spend investment; collaborate with Account Managers to tailor category and brand plans to specific customer needs.
• Serve as the category expert using insights to shape internal strategy and deliver results externally.
• Develop external relationships with commercial and category contacts in line with corporate account plans.
• Contribute to best practices and playbooks to elevate execution across customers and channels.
• Support continuous improvement in commercial capabilities through knowledge sharing and cross-functional alignment.
• Ensure consistent deployment of commercial frameworks across priority customers and multiple categories.
• Track and analyze sales fundamentals (share of shelf, share of SKU, display presence) and develop improvement plans.
• Analyze in-store activity to understand ROI and apply learnings to future initiatives.
• Report performance to internal stakeholders; highlight opportunities, barriers, and course corrections.
• Develop strategies to improve in-process customer metrics for the category, including Distribution, Velocity, Retail Execution, and Pricing (DVRP).

• 8+ years in Sales or with Customers in CPG/retail;
  Marketing or Commercial Strategy experience is a plus.
• Strong understanding of omnichannel dynamics and shopper behavior (digital and traditional retail).
• Proven ability to translate brand strategies into commercial plans and support cross-functional execution.
• Customer-facing experience with a track record in joint business planning and value creation.
• Strong analytical skills; ability to synthesize data into actionable insights.
• Deep understanding of the North American retail landscape and healthcare category execution levers.

• Competitive compensation, benefits tailored to support you and your family, and career development opportunities.