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Digital Content Producer

Job in Grand Rapids, Kent County, Michigan, 49528, USA
Listing for: Nexstar Media Group, Inc.
Full Time position
Listed on 2026-09-16
Job specializations:
  • Creative Arts/Media
    Journalism, Social Media, Content Writer / Copywriter, Digital Media & Production
Salary/Wage Range or Industry Benchmark: 42000 - 62000 USD Yearly USD 42000.00 62000.00 YEAR
Job Description & How to Apply Below

The Digital Content Producer is responsible for creating 3-5 locally focused stories each day for  (everything from quick-hits to breaking news and enterprise reports), producing engaging posts for our social channels, editing broadcast copy to ensure it meets digital standards, curating high-performing content from wire services, and zoning homepage layouts driven by data. This position also edits/publishes reporter verticals and may front verticals occasionally.

This role will contribute to building a loyal audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities
  • Publish 3-5 stories per shift (quick-hits, breaking news and reported pieces).
  • Drive website traffic by utilizing best practices related to distribution strategies and audience engagement data.
  • Edit reporter content and package it for web.
  • Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
  • Promote and distribute news content on social media.
  • Contribute to long-term and special digital projects.
  • Build a positive working relationship with digital director, digital executive producer and newsroom staff.
  • Ability to work under pressure during breaking news and severe weather coverage.
  • Responsibly and respectfully interact online and over the phone with community members.
  • Other duties as assigned.
Skill/Experience Requirements
  • Bachelor’s degree in journalism or related field with focus on digital content creation preferred.
  • Engaging headline writer.
  • Capable of researching, interviewing and writing original news articles.
  • Knowledge of AP Stylebook, social media audiences and SEO.
  • Strong multi-tasking abilities.
  • Strong news judgement.
  • Enjoys working with a team and has excellent interpersonal skills.
  • Strong communicator.
  • Proficiency in MS Office and Word Press.
  • A desire to learn and grow.
Work Hours

This is a full-time position. Schedule to be determined upon hiring but daybreak, weekend or nightside hours are likely.

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