Social Media Coordinator Job in Grand Rapids, MI

Social Media Coordinator

We are looking for a Social Media Coordinator to support consumer interactions and paid social engagement for a machinery manufacturing organization in Grand Rapids, Michigan. This long-term contract position is ideal for someone who can respond thoughtfully across digital channels, represent the brand with professionalism, and help improve the overall customer experience. The role blends hands-on social platform management, trend analysis, and cross-functional coordination to ensure timely communication and consistent messaging.

Responsibilities:

• Respond to consumer comments, messages, and inquiries across social platforms with clear, helpful, and brand-appropriate communication.
• Review incoming social content promptly, offering informative guidance and constructive responses that help address customer concerns.
• Build familiarity with the company's products and services to provide accurate information and support effective issue resolution.
• Monitor multiple social channels at once, organizing priorities to maintain fast and consistent engagement.
• Identify recurring questions or emerging concerns and escalate notable issues to leadership for follow-up and resolution.
• Partner with internal teams, including IT and cross-functional stakeholders, to support digital engagement tools and ongoing operational improvements.
• Contribute ideas that streamline workflows, improve moderation practices, and enhance the overall consumer experience.
• Track social media activity, audience behavior, and engagement patterns, then share insights that support future strategy and reporting.