Marketing Specialist

West Catholic High School is seeking a full-time Marketing Specialist to join our Advancement efforts. This role plays a vital part in promoting the mission of the school, strengthening enrollment and advancement initiatives, and fostering meaningful relationships with prospective families, alumni, donors and the broader West Catholic community.

The Marketing Specialist will report to the President and work closely with the Advancement team to develop and execute marketing strategies, produce compelling content, support fundraising and alumni engagement, and assist with planning and promoting key school events.

The following are characteristics of an ideal candidate:

• Passion for the mission and vision of West Catholic High School
• Strong command of the English language in both writing and speaking
• Excellent attention to detail, including voice, tone, audience and brand consistency
• Organized, deadline-driven and adaptable in a fast-paced, collaborative environment
• Eager to promote Catholic education and community engagement through storytelling and strategy

• Write, review and revise content for printed and digital publication
• Create, schedule and plan engaging content for newsletters, social media, websites, email campaigns and marketing materials to reach a variety of audiences, including prospective families, alumni, donors and supporters
• Support admissions marketing efforts, including enrollment campaigns, recruitment materials and outreach initiatives
• Create advancement and fundraising communications, including appeals, donor recognition and stewardship materials
• Collaborate on alumni relations efforts, including alumni communication, event promotion and engagement strategies
• Contribute to the planning, promotion and execution of school events, including admissions events, fundraising events, alumni gatherings and community celebrations
• Review and edit content produced by other staff members to ensure accuracy, clarity and consistency
• Meet strict deadlines aligned with annual communication, admissions and event calendars
• Fact‑check content using standard references to ensure accuracy
• Collaborate with school leadership and cross‑departmental teams on communications, events and relationship management
• Stay informed on emerging practices in marketing for nonprofit and faith‑based organizations
• Uphold the mission of West Catholic High School to form disciples of Christ through a dynamic, excellence‑driven Catholic education, with value placed on the dignity of work and the dignity of the human person
• Maintain school website(s) to keep information current and accurate
• Performs other duties as assigned

• Dedication to the mission of Catholic education
• Bachelor’s degree in Marketing, Communications, Business or a related discipline
• Experience in marketing, social media, website management and/or content creation preferred
• Experience supporting admissions, fundraising, events or alumni relations is a plus
• Practicing Catholic preferred
• Medical, Dental, Vision, Life Insurance, Holidays and Paid Time Off benefits, student tuition discount benefit of up to 80% after 1 year of service

West Catholic High School is a Diocese of Grand Rapids school located on a sprawling 44-acre campus in the northwest corner of the city. Established in 1962, West Catholic is dedicated to forming disciples of Christ through a dynamic, excellence‑driven Catholic education. Learn more at: grwestcatholic.org