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Head of Go-To-Market Strategy
Job in
Grand Rapids, Kent County, Michigan, 49528, USA
Listed on 2026-03-05
Listing for:
Virtual Vocations Inc
Full Time
position Listed on 2026-03-05
Job specializations:
-
IT/Tech
Digital Marketing -
Marketing / Advertising / PR
Digital Marketing
Job Description & How to Apply Below
Key Responsibilities Define and sharpen the Media & Publishing Ideal Customer Profile (ICP) Develop enterprise-grade messaging and sales narratives Launch vertical-specific initiatives and align Marketing, Sales, and Product teams
Required Qualifications Experience as a GTM leader in a growth-stage SaaS environment Strong understanding of the Media, Publishing, or Mar Tech sectors Ability to challenge founders and drive strategic clarity Proven track record of developing effective positioning and messaging Experience in launching vertical plays rather than random campaigns
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