Digital Specialist

Reports to: Director of Operations
Location: Grand Rapids

• Supporting our community internally and externally
• Striving to be and do your best
• Make it fun

Summary: This role focuses on hands-on execution of digital marketing tactics across paid media, SEO/AEO, email, and analytics platforms. Responsibilities include building and launching campaigns, completing platform-based tasks accurately, and ensuring proper tracking and setup to support performance measurement.

Responsibilities:

• Build, launch, and maintain paid media, SEO/AEO, and email campaigns across platforms
• Execute platform-specific tasks such as keyword updates, bid adjustments, audience changes, and email scheduling
• Set up, test, and maintain analytics and conversion tracking
• Ensure campaigns are implemented accurately and according to approved direction and budget
• 2+ years managing paid media campaigns in the following platforms:
  Meta, Google Ads, Linked In (OTT, Tik Tok, Amazon etc a plus)
• 2+ years of SEO management, experience preferred in the following platforms:
  Google Search Console, SEMRush, Screaming Frog
• 1+ years of email marketing, experience preferred in the following platforms:
  Mailchimp, Hub Spot, Klaviyo
• Landing page and ad creation:
  Leadpages (or equivalent) Canva, Adobe, (or equivalent)
• Basic understanding of Wordpress, Hubspot, Shopify, Squarespace

Summary: This role involves defining measurable goals, analyzing campaign performance, creating client facing reports, and providing strategic recommendations to improve results.

Responsibilities:

• Set channel-specific goals and KPIs aligned with client objectives
• Analyze campaign performance across paid, SEO/AEO, and email channels
• Identify performance trends, risks, and optimization opportunities
• Provide actionable recommendations to improve performance
• Create accurate reports for clients, presented clearly and concisely.
• Track record of successful paid media, SEO/AEO, and Email performance.
• Experience creating and presenting reports to clients.

Summary: This role ensures a clear understanding of the agency’s digital products, service offerings, and scopes of work to support accurate execution and client delivery. The role helps align day-to-day tasks with what has been sold and approved.

Responsibilities:

• Maintain working knowledge of digital products and service offerings
• Understand client scopes of work and apply them to daily execution
• Ensure tasks and recommendations align with contracted services
• Identify scope risks or gaps and communicate them to Account Managers
• 1+ years scoping & budgeting campaigns

Summary: This role provides strategic direction to internal team members on digital content and creative execution to support campaign performance. The role focuses on aligning content formats, messaging, and structure with channel best practices and performance goals.

Responsibilities:

• Provide direction on ad creative, blog topics, email content, and website structure
• Align content recommendations with campaign goals and performance insights
• Collaborate with creative, content, and development teams on execution direction
• Review content for alignment with digital best practices and campaign objectives
• Use performance data to inform content and creative recommendations
• Track record of collaborating with creative, content, and development teams to guide cross-channel execution
• Track record of communicating direction and providing feedback to internal teams.

Deksia is an equal employment opportunity provider. Any qualified candidate is welcome to apply, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.