Channel Marketing Manager Sr

Position Title

Channel Marketing Performance Manager Sr

Nationwide, MI 48098

The Channel Marketing Performance & Enablement Director leads the operational, measurement, and technology capabilities that enable scalable, data‑driven growth marketing performance across the enterprise. This role is responsible for designing and governing the infrastructure, integration frameworks, performance standards, and optimization processes that support paid, owned, and earned marketing channels. This role serves as a strategic partner across Marketing, Analytics, Product, and Technology to ensure marketing systems, audience activation capabilities, conversion measurement, and reporting frameworks operate with accuracy, scalability, and efficiency.

The Growth Marketing Enablement Director establishes enterprise standards for marketing enablement, drives continuous improvement through experimentation and automation, and ensures marketing technologies and data ecosystems support measurable business outcomes.

• Establish and govern enterprise performance standards across paid, owned, and earned marketing channels, including paid search, paid social, programmatic, direct mail, email, SEO, and organic social.
• Develop scalable operational frameworks that improve channel execution, campaign optimization, and performance consistency.
• Identify process, technology, and capability gaps impacting channel effectiveness and partner cross‑functionally to implement sustainable solutions.
• Lead the development and governance of automation capabilities that improve speed, scalability, operational efficiency, and campaign execution quality.
• Define channel benchmarks, operational KPIs, and optimization frameworks aligned to business objectives and growth strategies.
• Monitor industry trends, platform innovations, privacy changes, and emerging technologies to enhance marketing capabilities and operational maturity.

• Own governance and optimization of the marketing technology ecosystem, ensuring platforms, tools, and systems support enterprise marketing objectives.
• Define integration standards and requirements that enable reliable data connectivity and interoperability across marketing, analytics, and enterprise systems.
• Lead initiatives involving API integrations, server‑side tracking, conversion signal sharing, and audience synchronization across marketing platforms.
• Partner with Technology, Product, and Analytics teams to prioritize and implement scalable marketing infrastructure solutions.
• Translate business and marketing requirements into actionable technical specifications and implementation plans.
• Evaluate, recommend, and support implementation of marketing technologies that enhance automation, measurement, personalization, and operational scalability.

• Establish enterprise standards for KPI definitions, funnel measurement, conversion tracking, attribution methodologies, and reporting consistency.
• Govern tagging frameworks, event architecture, data layer standards, and tracking implementations to support accurate measurement and audience activation.
• Ensure marketing performance reporting aligns to business outcomes through standardized logic, governance practices, and scalable reporting frameworks.
• Develop quality assurance processes and monitoring standards that maintain signal integrity, tracking accuracy, and data reliability.
• Partner with Analytics teams to improve performance visibility, reporting accessibility, and actionable insights across marketing functions.
• Lead the development of optimization feedback loops that connect campaign, customer, and behavioral data to business performance outcomes.

• Lead enterprise audience activation capabilities supporting paid media, lifecycle marketing, retargeting, suppression, personalization, and cross‑channel engagement.
• Define standards for audience segmentation, portability, governance, and activation across marketing and customer platforms.
• Develop and govern…