Marketing Technology and AI Lead

Overview

As a family company, we serve people and communities. When you work at Meijer, you're provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family - take care of your career and your community!

• Weekly pay
• Scheduling flexibility
• Paid parental leave
• Paid education assistance
• Team member discount
• Development programs for advancement and career growth

Please review the job profile below and apply today!

The Marketing Operations team drives efficiency and performance across Marketing & Customer Strategy by establishing, managing, and optimizing processes that empower teams to deliver results. The Marketing Technology & AI Lead is a strategic practitioner responsible for transforming how Meijer s marketing organization plans, produces, and activates content. This person leads the redesign of marketing workflows, defines the martech and AI capabilities needed to enable them, and drives implementation across creative, promotional planning, and channel activation functions.

This role sits at the intersection of marketing operations, workflow design, and technology enablement. The person in this role will set the strategic direction for how AI and automation serve as force multipliers within Marketing—not as end goals in themselves, but as the means to build scalable, repeatable, high-performing content pipelines. They will lead the Marketing AI Task Force, partner with IT to define and deliver technical solutions, and work directly alongside creative and planning teams to redesign how work gets done.

This is a primary driver role. It requires someone who can think in systems, influence across functions, and roll up their sleeves to make transformation real.

• Map current-state content production and promotional planning workflows end-to-end — briefing, concepting, asset creation, review, versioning, trafficking, and channel activation — to identify where friction, rework, and manual effort create the greatest drag.
• Design future-state workflows that shift teams from one-off, manual execution to always-on, repeatable, automated pipelines.
• Develop the operating model changes needed to support new workflows: updated roles, handoffs, standards, and accountability structures.
• Build and maintain the workflow playbooks, process documentation, and adoption resources that enable teams to work the new way.

• Develop a point of view on the martech and AI stack required to transform Marketing s content production and promotional planning capabilities.
• Evaluate tools and platforms against real workflow needs—not in the abstract—and make recommendations on selection, sequencing, and integration.
• Stay current on the AI and martech landscape, including generative AI, creative automation, DAM and content management platforms, and promotional planning technology.
• Lead the Marketing AI Task Force: set the agenda, drive cross-team alignment on priorities, and build a culture of curiosity and disciplined experimentation around AI adoption.

• Serve as the primary driver for high-priority transformation programs, including content production modernization (Content Engine) and promotional planning evolution — setting strategy, aligning stakeholders, and managing implementation.
• Define initiative scope, success metrics, and roadmaps; track progress and adjust course as needed.
• Lead cross-functional alignment across Marketing, Merchandising, Retail Media Networks, and Technology to ensure initiatives land with the right support and sequencing.
• Bring a measurable mindset: target and track outcomes such as content throughput, turnaround time reduction, manual touchpoint elimination, and team capacity freed for higher-value work.

• Define business requirements and workflow context that IT and technical partners need to build, configure, or integrate martech solutions.
• Serve as the Marketing voice in technical planning — ensuring solutions are designed around how creative and…