Marketing Operations Manager

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FULL TIME Ann Arbor, MI, US

Salary Range: $ To $ Annually

People come to work for Deque because of what we do: enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women-owned and operated, Deque CEO Preety Kumar is internationally revered for her down-to-earth personality and work ethic.

Deque's core values are central to our culture of customer satisfaction. Do you share them?

Innovation with results that matter

Deliver what you promise

We practice humility

At Deque, you’ll work with the best and brightest minds in the industry, sharing best practices, tackling new issues and uncovering new approaches. Accessibility Consultants at Deque also love their jobs because of the support systems in place.

Deque experts regularly contribute to W3C Accessibility Working Groups and collectively hold more CPACC, WAS, & CPWA certifications issued by the IAAP than any accessibility testing company in the world.

Position Description

This is a hands‑on role at the intersection of marketing strategy and systems architecture. We are looking for a scrappy, highly analytical Marketing Operations Manager who doesn't just run the machine: they audit it, optimize it, and fix what's broken.

Reporting directly to the Senior Director of Business Systems, you will own the end-to-end operational health of our Hub Spot Marketing Hub and its integration with Salesforce. You'll audit current workflows, fix bad data collection, rebuild broken lead lifecycle logic, and deliver accurate reporting that proves marketing's impact on pipeline and revenue.

In this role, you'll sit inside the Business Systems and Rev Ops team, benefiting from their extensive systems and development experience. While serving the marketing team, you’ll be the person who ensures campaigns launch flawlessly, the super user who turns messy tech debt into clean automation, and the analyst who can answer “where did this lead come from, what touched it, and why did it convert?”

You’ll also help us practice what we sell by ensuring all emails, forms, and landing pages conform to the accessibility standards we champion for our customers.

• Serve as the primary admin for Hub Spot Marketing Hub, managing users, properties, folder hierarchy, and overall platform health.
• Audit existing marketing workflows, forms, and lead lifecycle stages; propose and execute overhauls to eliminate friction, process gaps, and revenue leaks.
• Build, test, and deploy daily email campaigns, nurture workflows, landing pages, forms, CTAs, and lists.
• QA every campaign before launch: links, personalization tokens, cross-client rendering, mobile responsiveness, and WCAG accessibility standards.
• Maintain campaign calendar rhythm and document processes so marketing operations remain transparent, structured, and repeatable.

• Architect clean marketing data collection across forms, web assets, and third‑party tools to ensure every lead touchpoint is captured accurately.
• Own UTM governance, tracking parameters, and campaign taxonomy so multi‑touch attribution and lead source data are reliable.
• Build and maintain leadership dashboards for campaign performance, funnel conversion rates, pipeline contribution, and customer acquisition efficiency.
• Investigate data…