Digital Content Specialist

smartdept. is searching fora Digital Content Specialist to support the strategy, development, deployment, and analysis of CRM email campaigns for a large, global consumer products organization. These communications reach a variety of audiences, including independent business partners and customers, and must be executed accurately, on time, and at scale.

In this role, you will serve as a key connector between internal stakeholders, agency partners, and the CRM production team. You will manage campaign logistics end-to-end, ensure content readiness and quality, and help guide stakeholders on CRM capabilities while supporting high-volume, deadline-driven communications.

• Act as the primary liaison between internal teams, external agencies, and the CRM production team
• Identify CRM deliverables and manage all aspects of campaigns, including planning, timelines, risks, and resources
• Submit use cases and supporting documentation for review and approval
• Schedule creative downloads and maintain updated content briefs
• Manage creative routing, consolidate proof comments, and provide final English HTML for translation teams
• Conduct detailed QA for CRM emails across multiple languages and markets, validating links, artwork, videos, and functionality
• Provide guidance to stakeholders on CRM platform capabilities and limitations
• Track campaign progress, milestones, and deliverables, including work estimation and re-estimation as needed
• Distribute final CRM creative assets to internal stakeholders for reference
• Provide on-call support for end-of-month email communications
• Provide on-call, 24/7 support for urgent communications following established protocols
• Serve as backup support for the email coordinator

• Associate or Bachelor’s degree in Marketing, Communications, or a related field (or equivalent certification)
• Minimum of 2 years of experience in communications, marketing, or a related role
• Basic knowledge of CRM systems and email marketing workflows
• Previous experience or familiarity with project management
• Ability to resolve routine issues and follow established processes
• Comfortable supporting projects under close supervision

• Passion for marketing and delivering a strong user experience that engages audiences and supports business growth
• Solid understanding of email marketing principles, including triggered campaigns and A/B testing
• Strong collaboration skills with internal partners and external vendors
• Clear and professional communication skills
• Ability to organize, prioritize, and manage competing deadlines in a fast-paced environment
• Flexible and adaptable approach when working under pressure
• Strong problem-solving and follow-through skills
• Highly organized with the ability to work both independently and as part of a team
• Professional interpersonal and administrative skills
• Ability to work onsite