Associate Marketing Brand Specialist

Overview

It is an exciting time to join BISSELL in this newly formed role and team! The new Pet Innovation team is comprised of passionate marketers who will play the role of entrepreneurs within our fast-growing, family‑owned company. We are looking for energetic, passionate, and intellectually curious marketers who can hit the ground running and deliver against our vision. The Brand Specialist – Pet Innovation will play a key role within this high‑energy, fast‑paced group dedicated to standing up a new business pillar strategically aligned with BISSELL’s growth ambitions.

The role will assist in implementing the product development (GPD) process and executing the marketing plan for new products, supporting category development and go‑to‑market plans, and interacting cross‑functionally with sales, integrated marketing, product marketing, consumer design, and project teams. The candidate will ideally have experience with consumer program development, GPD and GTM execution, cross‑functional collaboration, high attention to detail, strong interpersonal and analytical skills, presentation ability, and various systems experience.

• Supporting Global Product Development
  • Support the internal product development stage‑gate process by managing and completing GPD deliverables and processing them in BISSELL systems.
  • Structure new products in the system and update and maintain product and claims matrices.
  • Manage sales samples and prototypes.
• Commercialize products & derivatives:
  • Develop and execute go‑to‑market materials (packaging, user guides, point‑of‑purchase material, product videos, A+ content, etc.), partnering with internal and external team members and agencies.
  • Maintain all deliverables on time to support overall project timelines.
  • Work with the internal creative agency to lead the development of category POP & A+ content.
  • Support brand managers and internal sales teams with financial analysis, including forecasting inputs globally, CAR/business‑case financials, pricing, and promo plans.
  • Conduct strategic analysis monthly, define conclusions, and make recommendations. Analyze by product, competitor, TV advertising, trade merchandising to learn what is driving or negatively affecting the business.
  • Conduct competitive analysis for new and current products regarding pricing, retailer dynamics, product features, and claims; recommend implications to the business.
  • Ensure sales and internal presentations have current, up‑to‑date information. Coordinate product/samples/cartons for sales calls and internal/customer presentations.
  • Present to internal teams, agencies, and smaller customers.
  • Coordinate demos and samples for customer presentations and hero launch development. Manage maintenance issues such as Product Obsolescence forms, Product Request forms, and inserts.
  • Coordinate and lead other marketing and sales projects as needed.
  • May be required to perform other duties as assigned.

• Functional/Technical Expertise
• Self‑Management
• Delivers Results
• Managerial Courage
• Global Business Acumen
• Learning Versatility
• Judgment and Decision Making
• Continuous Improvement

• Degree minimum:
  Bachelor’s degree
• Specific concentration:
  Marketing
• Experience level: 2–4 years