Director of Media Strategy

A company is looking for a Director of Media Strategy to lead audience-first, full funnel media strategies across enterprise and franchise brands.

Key Responsibilities Develop audience frameworks and consumer journey strategies to support growth models Own omnichannel media strategy across various channels, ensuring alignment with client objectives Design scalable media strategies for franchise and multi-unit business models while maintaining local relevance

Required Qualifications Eight or more years of experience in paid media, audience strategy, or integrated marketing Deep understanding of cross-channel media planning across various platforms Strong measurement and analytics literacy, including GA4 interpretation and KPI definition Experience developing audience strategies and full funnel journey mapping Ability to architect comprehensive media plans with defined budget allocation and channel mix