VP of Equipment Sales

Our client, an established and growing industrial equipment manufacturer, is creating a Vice President of Equipment Sales to formalize and scale its new equipment sales strategy. Historically led by the founder, this function is now ready for dedicated executive leadership to bring structure, intentionality, and sustainable growth.

This is a rare opportunity to step into a highly visible role, inherit an existing book of business and reputation, and build a scalable sales engine that will define the company’s next phase of expansion.

Reporting directly to executive leadership, this individual will own strategy, forecasting, pipeline development, key account management, and sales process optimization.

• Develop and execute the company’s national equipment sales strategy
• Transition founder-led sales efforts into a scalable, repeatable process
• Build, mentor, and eventually expand the equipment sales team
• Drive new revenue growth across North America
• Establish forecasting discipline and CRM utilization
• Strengthen relationships with key customers and strategic accounts
• Collaborate with engineering, service, and operations to ensure strong project execution
• Represent the company at industry trade shows and customer events

• Designing and implementing a structured sales process
• Evaluating territory strategy and account segmentation
• Building a multi-year revenue growth roadmap
• Developing KPIs and performance dashboards
• Identifying new vertical markets and expansion opportunities
• Creating compensation and incentive plans for future sales hires

• 10+ years of capital equipment or industrial equipment sales experience
• Proven track record of driving multi‑million‑dollar revenue growth
• Experience selling complex engineered solutions
• Strong executive presence and ability to engage at C‑suite level
• Experience building or scaling a sales organization
• Strategic thinker who can also remain hands‑on in closing deals
• Familiarity with manufacturing or engineered‑to‑order environments
• Willingness to travel as needed to support customer engagement (primarily U.S.‑based)

• A builder who enjoys creating structure where none exists
• A revenue leader who sees opportunity in formalizing strategy
• Someone comfortable stepping into a founder‑led organization and earning trust
• A hands‑on executive who still enjoys closing

• Direct influence on company growth trajectory
• Executive‑level visibility and autonomy
• Ability to shape sales strategy from the ground up
• Strong existing reputation and market presence to build upon
• Opportunity to build and lead a future sales organization

This is not a maintenance role — it is a growth mandate.