Senior Business Development Manager

Description About the Position

Warner Norcross + Judd is seeking a Senior Business Development Manager to join our team. The Senior Business Development Manager leads marketing and business development initiatives for assigned practice and industry groups. This role develops and executes strategic business plans, serves as the primary advisor to attorneys on growth initiatives, and drives client development efforts. Responsibilities include identifying business opportunities, coaching attorneys on business development, building relationships with key industry contacts, tracking progress against goals, and collaborating with the marketing team to support firm growth.

The role will be based in our Detroit, MI, or Grand Rapids, MI, office.

• Lead the development, execution, and tracking of business development plans for assigned practice and industry groups.
• Partner with attorneys to identify growth opportunities, expand client relationships, and achieve business development goals.
• Manage marketing and business development initiatives, including proposals, RFP responses, pitches, and client presentations.
• Analyze market trends, competitive intelligence, and client research to identify strategic opportunities.
• Develop target lists, evaluate relationship opportunities, and support client outreach and cross‑selling initiatives.
• Provide business development coaching and strategic guidance to attorneys to strengthen client development efforts.
• Collaborate with Marketing to develop and maintain practice collateral, website content, communications, and promotional materials.
• Coordinate client events, sponsor ships, seminars, and other business development activities for assigned practice groups.
• Track business development activities, key performance metrics, and CRM data to measure results and drive accountability.
• Foster strong relationships across practice groups and administrative teams to support firmwide growth initiatives.
• Represent the firm through industry, professional, and business associations while identifying new networking and business opportunities.

You are a strategic, curious, and proactive professional who takes ownership and brings innovative ideas to drive business growth. You excel at managing multiple priorities, leading projects, and building strong relationships while delivering exceptional client service. A collaborative coach and effective communicator, you are detail‑oriented, results‑driven, and comfortable handling confidential information with discretion. Your ability to think strategically, solve problems creatively, and support cross‑selling and business development initiatives helps position both your team and the firm for success.

• 6–12 years’ experience, preferably within a law firm or professional services environment.
• Bachelor’s degree in Communications and/or Marketing (or related discipline).
• Proven sales experience in professional services.
• Working knowledge of the automotive industry strongly preferred.
• Strong team player with excellent team management skills and demonstrated ability to work in a matrix structure.
• Proven leader with demonstrated success leading large‑scale, client‑focused business development initiatives.

• Medical, dental, and vision insurance
• Firm‑paid life insurance and disability coverage
• 401(k) with employer contribution or match, depending on plan design
• Generous paid time off and leave programs
• Paid firm holidays
• Remote work flexibility
• Wellness programs
• Employee assistance program
• Professional development and growth opportunities