Account Executive, WXMI - Hybrid

Account Executive, Local – WXMI

Are you a sales professional who thrives on helping local businesses grow? WXMI in Grand Rapids, Michigan is seeking a dynamic Account Executive, Local to join our team.

• Sell advertising solutions to local and regional businesses and advertising agencies, applying the Scripps Sales Process (SSP) to analyze needs and provide customized solutions.
• Facilitate customers in leveraging the full array of digital marketing options beyond television commercial airtime sales.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non‑traditional advertisers.
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with agencies to maximize revenue and develop custom solutions for new advertisers.
• Serve as a trusted advisor with new and existing clients, provide best‑in‑class customer service, grow accounts and gain additional business from referrals.
• Perform client services including media availability negotiations, presentation preparation and execution, copy writing, credit applications and collection of revenue.
• Effectively and proactively manage a sales funnel using CRM systems, monitoring and achieving key performance indicators and expected activity levels.
• Contribute to creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson including make‑good resolution, continuous update of the CRM with activity and account information, and communication with sales leadership regarding account status.
• Perform other duties as assigned.

• BS/BA in a related discipline preferred or equivalent years of experience; generally 2+ years of proven sales success.
• Experience in strategic account management, broadcast ratings and digital execution preferred.
• Valid driver’s license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
• Highly self‑motivated, goal focused, creative and innovative thinker.
• Strong influencing, selling and upselling skills.
• Effective teamwork and collaboration skills.
• Very strong analysis and data interpretation – able to translate needs and research data into sound marketing proposals.
• Exceptional verbal and written communication skills.
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels).
• Strong time management and organizational skills.
• Proficient with Microsoft Office (Word, Excel and PowerPoint).
• Working knowledge of Google Workspace (Sheets, Docs, Slides) and virtual conferencing platforms (Skype, Web Ex, Zoom or MS Teams).

• Uncapped sales commission.
• Monthly allowance for mileage and cell phone.
• Extensive Scripps Sales Process training.
• A career path to grow your professional experiences.
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits.
• Retirement savings plan with company match.
• Other key company benefits include disability accident insurance, life insurance, , pet discount program and employee assistance program.

Grand Rapids, Michigan offers the perfect blend of urban energy and natural beauty. As Michigan’s second‑largest city, Grand Rapids boasts a thriving downtown with an impressive food scene, world‑class breweries and vibrant arts culture. The city sits along the scenic Grand River with easy access to Lake Michigan’s stunning shorelines just 30 minutes away. Outdoor enthusiasts will enjoy abundant parks, trails and four distinct seasons offering everything from summer water sports to winter skiing.

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, or military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law.

Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.