Footwear End-User Specialist Grand Rapids, Michigan, United States

Hex Armor® is a leader in developing some of the most advanced PPE solutions for your eyes, hands, arms, body and feet. At Hex Armor®, we believe safety is not a luxury – it’s a necessity. Since day one, we have worked hand-in-hand with our customers to design innovative, high performance PPE that helps ensure workers return home in the same condition they arrived.

Our mission is to provide the protection that makes this possible, for every worker, everywhere.

The Footwear End-User Specialist will have an opportunity to drive awareness, trial, and adoption of Hex Armor safety footwear by directly engaging with end-users across key industries and markets.

This role serves as the primary connection between the end-user and the sales channel, creating demand at the wearer level and helping convert interest into sales through authorized retailers and distribution partners. The Footwear End-User Specialist works closely with Internal Sales Channels as well as external sales channels, including Independent Sales Agencies, distributors, and retail partners to identify opportunities, influence purchasing decisions, and increase footwear adoption.

The ideal candidate is an energetic relationship builder with excellent presentation and communication skills who is comfortable engaging safety professionals, workers, fleet managers, contractors, purchasing managers, and business leaders in both field and virtual environments. Success in this role is measured by end-user engagement, lead generation, product trial, and conversion into retail and distributor sales.

Fully onsite at our global headquarters in Grand Rapids, MI.

• Develop relationships with end-users across construction, industrial, manufacturing, utility, transportation, infrastructure, asphalt markets, and more.
• Promote awareness of Hex Armor footwear solutions and key product technologies.
• Conduct product demonstrations, measured wear trials, and educational presentations.
• Identify opportunities to increase footwear adoption within targeted industries and accounts.
• Influence purchasing decisions by communicating product performance, comfort, safety, durability, and productivity benefits.
• Build awareness and engagement with safety professionals, business owners, fleet managers, supervisors, and purchasing influencers.
• Serve as a key footwear resource for asphalt and paving contractors.
• Promote Hex Armor asphalt footwear solutions through direct engagement with contractors, operators, supervisors, and safety professionals.
• Promote Hex Armor asphalt footwear solutions through social and digital channels.
• Coordinate field demonstrations, wear trials, trade show attendance, and jobsite visits within asphalt operations.
• Gather customer feedback and market insights to support product development and commercialization efforts.
• Develop relationships with asphalt contractors, industry associations, and key influencers within the paving market.

• Serve as the primary point of contact for inbound footwear opportunities.
• Qualify and prioritize inbound leads from marketing campaigns, trade shows, website inquiries, customer referrals, internal sales teams, distributors, and retail partners.
• Track and manage opportunities through the sales process.
• Ensure timely follow-up and engagement with prospective end-users.
• Maintain accurate CRM records, opportunity tracking, and reporting.
• Coordinate opportunity handoff and follow-up with appropriate sales resources and channel partners.
• Work closely with footwear distributors and retail Sales Reps to identify and develop end-user opportunities.
• Support distributor sales teams through product education, customer engagement, and opportunity development.
• Generate qualified end-user leads that create growth opportunities for channel partners.
• Assist in expanding distributor participation in footwear programs and initiatives.
• Promote collaboration between distributors, retailers, and internal sales teams to maximize customer conversion and retention.
• Support distributor and retailer events, customer meetings, and training…