Area Sales Manager

Area Sales Manager

At Altenloh, Brinck & Co. US, we create opportunity through growth-for the people who build, the teams who support them, and the communities they serve. We design and manufacture engineered fastening solutions that professionals trust to perform - solutions that make work safer, stronger, and more efficient. Our culture is guided by values that shape how we work and lead:
In Service to Others, Do the Right Thing, We Get It Done, Empowerment, Be Positive.

Why This Role Matters:
The Area Sales Manager plays a critical role in expanding SPAX® market share across professional construction channels. This position focuses on developing new business, strengthening distribution partnerships, and increasing contractor adoption within Lumberyards, Distributors, and professional building material channels. This is a field-driven role responsible for driving territory performance through disciplined market development, relationship building, and hands-on product advocacy. Success in this position directly impacts revenue growth, brand awareness, and long-term channel strength across the assigned territory.

Your Role & Impact:
As Area Sales Manager, you own the growth, development, and execution of SPAX's market strategy within your assigned territory. You will:
Drive territory growth through new business development and expanded channel engagement;
Build strong partnerships with dealers, distributors, and contractors to increase product adoption;
Execute field activation strategies including jobsite demonstrations, product training, and dealer engagement events;
Identify market opportunities and translate insights into actionable growth initiatives;
Strengthen SPAX's brand presence and competitive positioning within the professional construction channel;
Provide real-time market intelligence to sales leadership, marketing, and product teams.

Territory & Market Development:
Develop and execute a territory growth strategy aligned with company sales objectives;
Identify and pursue new dealer, distributor, and contractor opportunities;
Expand SPAX® brand presence within Lumberyards, STAFDA, building product distributors, and professional building channels;
Build long-term relationships with owners, branch managers, outside sales representatives, and counter teams.

Sales Growth & Channel Expansion:
Drive profitable sales growth and increase product penetration across assigned markets;
Strengthen stocking positions with distributors and dealers through relationship management and value selling;
Convert contractors and end users through product demonstrations, training, and on-site engagement;
Support distributor and dealer partners with sales enablement, product education, and field support.

Field Activation & Product Advocacy:
Conduct jobsite demonstrations and product training sessions;
Serve as a SPAX® brand ambassador by communicating product performance advantages and installation benefits;
Support regional promotions, product launches, and marketing initiatives;
Participate in trade shows, industry events, and contractor engagement activities.

Market Intelligence & Business Insight:
Provide feedback on pricing, competitive activity, product needs, and emerging market trends;
Analyze territory performance and identify opportunities to improve market penetration;
Collaborate with leadership and cross-functional teams to refine strategies based on market insights.

Essential Duties:
Operational Discipline & Collaboration;
Maintain accurate CRM data including pipeline activity, customer engagement, and forecasting;
Collaborate with Inside Sales, Marketing, Product Management, and Operations to ensure alignment and execution;
Deliver regular updates on territory performance, growth initiatives, and market opportunities;
Support company initiatives that strengthen channel partnerships and drive long-term market growth.

Travel:
This is a field-based role requiring regular travel throughout the assigned territory, including jobsite visits, distributor branches, customer meetings, and industry events. Travel expectations typically range from 60-75%.

Position Requirements - Experience &

Education:

5+ years of experience in field sales, market development, or business development;
Experience with in building materials, construction supply, fasteners, or industrial distribution strongly preferred;
Experience working with Lumberyards, STAFDA, building product distributors, or professional contractor channels preferred;
Proven ability to grow territories, win competitive business, and expand market share;
Associate or bachelor's degree in Business, Marketing, or related field preferred;
High school diploma or GED required.

Required Skills/

Competencies:

Strong territory management and field sales execution skills;
Ability to develop new business and grow existing accounts;
Strong relationship-building skills with dealers, distributors, and contractors;
Understanding of Lumberyard, STAFDA, Building product distributors, and…