Business Development

Job Description Key responsibilities

• Relationship building: Establish and maintain strong relationships with referral sources, including physicians, discharge planners, hospitals, and senior living communities.
• Sales and strategy: Develop and implement sales strategies, set goals, and conduct sales calls to meet census goals.
• Market analysis: Conduct market analysis to understand the local landscape, identify opportunities, and stay informed about industry trends and competitor activities.
• Patient coordination: Assist with the initial intake and evaluation of potential clients and help coordinate services to ensure a smooth transition.

Represent the agency at community events, health fairs, and other outreach activities to promote services.

Track marketing activities, maintain databases of contacts and referral sources, and complete required reports and documentation.

• Sales and marketing experience: Proven experience in sales and marketing, preferably in home health or healthcare.
• Communication skills: Excellent verbal and written communication and interpersonal skills for building rapport with diverse stakeholders.
• Organizational skills: Strong organizational and time management skills to manage a schedule of visits and meet deadlines.
• Computer proficiency: Proficiency with MS Office, scheduling programs, and client/referral databases.
• Healthcare knowledge: Familiarity with home health services, patient needs, and industry regulations is beneficial.
• Education: A bachelor's degree in marketing, communications, or a related field is often required.
• Attributes: A results-oriented mindset and an empathetic attitude toward patient care are valuable assets.