Commercial Sales Manager- Lubricants

Crystal Flash is a rapidly growing organization and is always looking for qualified team members. We seek highly motivated, talented candidates to join our team and offer a competitive benefits package to our employees.

Working at Crystal Flash offers a unique blend of career opportunities, teamwork, and community involvement.

As a 100% employee-owned company, you have a direct impact and stake in the company’s success.

Crystal Flash values its employees and fosters a positive work environment. You'll have the opportunity to contribute to a company that is committed to serving its communities through philanthropic initiatives . Additionally, Crystal Flash offers competitive compensation packages and a range of benefits to support your well-being.

Working for a 100% employee-owned company is a unique opportunity that provides a sense of ownership, empowerment, and financial security.

Crystal Flash is a Bronze level Veteran-Friendly Employer in Michigan, as designated by the Michigan Veterans Affairs Agency (MVAA). We are dedicated to building great opportunities for Michigan Veterans.

Crystal Flash has an employee stock ownership plan (ESOP) in which employees own shares through a trust funded by the company. The National Center for Employee Ownership (NCEO) has an article on working at an ESOP company for employee-owners and a research page with statistics on employee ownership and a compilation of studies on the benefits of employee ownership. But if you're curious about what it means to us, just ask any of our 300+ employee owners!

We are proud to announce that Crystal Flash has once again been recognized as one of the Best and Brightest Companies to Work For® in West Michigan for 2026. This marks the second year in a row of receiving this honor from the National Association for Business Resources.

In addition, we are thrilled to announce we have also been named one of the Best and Brightest Companies to Work for in the Nation for 2026.

Location: Grand Rapids, MI

Job :108

# of Openings:1

Position Description

Summary:

The Commercial Sales Manager
- Lubricants is a statewide, individual-contributor sales position responsible for accelerating profitable growth of Crystal Flash’s commercial lubricants business throughout Michigan. The position is fully dedicated to identifying new markets, acquiring new customers, and expanding lubricant opportunities within existing Crystal Flash relationships. This role manages lubricant market development and the sales process rather than employees or an ongoing general account portfolio.

The position partners closely with Account Executives and with Sales, Operations, Supply, Marketing, Finance, Safety, and vendor resources to deliver commercial lubricant solutions that support Crystal Flash’s multi-year growth strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and execute a statewide sales plan for commercial lubricants, including target industries, priority prospects, activity goals, and new-customer, volume, revenue, and gross-margin objectives.
• Research and identify current and emerging lubricant opportunities among transportation fleets, manufacturers, industrial facilities, contractors, agriculture, municipalities, equipment dealers, repair facilities, and other high-potential commercial users.
• Prospect consistently through outbound calling, referrals, networking, field visits, trade associations, vendor relationships, events, and coordinated marketing campaigns. Travel throughout Michigan to meet decision-makers and evaluate customer applications and facilities.
• Conduct consultative discovery to understand equipment, operating conditions, maintenance practices,…