Small Format Chain Sales

Primary Function

Sales reps solicit orders for all products listed in their book from each of their retail accounts. They also sell these retailers business-building ideas for the products listed in their book. To do that, they are responsible for understanding in-store merchandising principles and to suggest uses of these principles in each of their retail accounts. They are expected to manage their territory in such a way that both the suppliers, the distributor and their retail accounts will obtain the very best possible sales from the products they are responsible for selling.

These individuals will also have sales support personnel that they are responsible for keeping informed concerning their accounts.

• Customer Relations: Effectively establish and develop rapport with all customers. Handle customer complaints, delinquent payments, and similar activities.
• Business Development: Identify and pursue new opportunities and customers. Present fact-based, profit-centered presentations and overcome objections. Answer questions and present proof for sales proposals. Sell in new items, brand extensions, and displays. Effectively communicate with Team Leader and drivers any problems, issues, or opportunities within sales territory.
• Account Maintenance: Leave account shelves and back rooms orderly and organized; maintain proper inventory levels.
• Ordering: Submit orders on time, accurately, and completely.
• Quality Assurance: Maintain acceptable quality ratings. Utilize dot rotation and “move” policy correctly. Stay within unsalable pick-up budget while properly managing damaged product.
• Distribution: Follow and maintain quality distribution per company standards with product properly faced up and clean.
• Monthly Market Plan: Effectively pre-plan upcoming month, monitor and adjust to meet quarterly goals. Update all company goals and display tracking on a daily basis.
• Displays: Called out items on display. Place and maintain appropriate number, position, and size of displays; include in product mix according to standards; use creative and current POS where possible.
• Pricing: Assure pricing is correct.
• Point of Sale: Promote products clearly and accurately through use of current, fresh POS material; effectively communicate selling message to consumer. Use proper store POS.
• Professional Development: Expand knowledge of products, selling skills, and industry. Adhere to and uphold all company policies and procedures.

This list is not complete and will be updated/revised as needed.

• Competitive Pay.
• Mileage Reimbursement.
• Amazing Benefits. We have 3 different medical plans you can choose from starting out at $0/ month as well as a generous 401(k) plan with company match. We also offer vision, dental, life insurance and more.
• Paid Parental and Maternity Leave!
• Opportunity for Advancement. We are likely to promote within before hiring externally.
• Product Discounts. We offer generous employee discounts on product purchases
• No Weekends!
• Location. Grand Rapids and the Lakeshore

• Have own reliable transportation to our customer locations
• Valid driver’s license and adequate autoinsurance
• Ability to obtain a LCC license
• Must be able to communicate with customers as well as other employees adequately
• Ability to consistently stand on a hard surface
• Bend to lift product and be able to lift up to 50 lbs.
• Be able to listen to instructions and follow through

Chicago native Larry Gary settled in Hastings, MI, where he owned and operated a bowling alley. In 1963, Larry and his wife, Joan, decided a change was in order; they moved to the Grand Rapids area, where Larry founded Kent Beverage.

Detroit native Tim Sullivan, along with his brother Mike, founded Sullivan Brothers Construction…