Vice President of Sales, Marketing & Customer Experience

GWBD Operations is a privately owned holding company operating PRIER Products, Stern-Williams Products and FIAT Products—manufacturers of residential and commercial plumbing products serving the new construction, repair, and remodel markets. Across our brands, we BUILD with

PURPOSE:

delivering top-quality products that help PEOPLE, protect the PLANET, and make a PROFIT.

We are committed to operating under the will of God, helping people become all they are meant to be, providing rewarding careers, treating relationships with respect and professionalism, striving for excellence, and enjoying our work.

With over 140 years of heritage and a strong growth trajectory, we are seeking a high-impact commercial leader to accelerate profitable growth, strengthen customer partnerships, and convert market insight into winning new product opportunities across all three brands. This is an executive leadership opportunity for a builder—someone who creates winning strategies, leads teams to execute, and delivers measurable results.

Due to an upcoming retirement, we are looking to fill this role. Reporting directly to the President, this role leads GWBD’s growth engine across Sales, Marketing, Customer Service, and Business Intelligence, with full accountability for domestic and international expansion. This executive is accountable for company-wide revenue performance across all brands and channels, with a goal of delivering measurable progress toward 33% organic growth by 2028.

This executive serves as the face of GWBD and its brands in the marketplace and plays a critical role in accelerating growth through close partnership with Product Development—bringing customer insights, unmet needs, channel opportunities, and market intelligence into the new product pipeline across all three brands.

• Establish and execute a clear path toward 33% organic growth by 2028, delivering measurable revenue and margin improvement across all brands.
• Expand commercial products through Engineering Specifications and wholesale channels; establish a scalable path for geographic expansion with near-term priority on accelerating PRIER’s Canadian market share.
• Strengthen relationships with top accounts, reps, and channel partners; establish GWBD as customers’ preferred supplier.
• Improve forecasting accuracy, pricing discipline, and business intelligence visibility across the commercial organization.
• Build a high-performing, accountable, growth-oriented commercial team with strong succession depth.
• Build a high-quality pipeline of market-driven new product opportunities; strengthen collaboration between Commercial and Product Development to improve new product success rates and speed to revenue.
• Maintain strong customer service while improving automation and operational efficiency.

• Own company-wide sales performance across all brands, channels, and geographies.
• Develop and execute strategies that drive profitable growth, market share gains, and customer satisfaction.
• Lead pricing execution within management guidelines; improve pipeline visibility, forecasting accuracy, and sales accountability.
• Lead geographic market expansion strategy, including Canadian growth initiatives and identification of future international channel opportunities.

• Serve as the face of GWBD and its brands; build executive-level relationships with top customers, distributors, reps, contractors, engineers, and channel partners.
• Personally engage strategic accounts and growth opportunities; represent the company at key trade shows, associations, and industry events.
• Identify emerging trends, competitive threats, and new market opportunities.
• Serve as the voice of the market by identifying unmet needs, customer frustrations, channel gaps, and emerging opportunities.
• Partner closely with Product Development to prioritize new product opportunities based on profitability, channel readiness, and manufacturing feasibility.
• Own the commercial side of the stage-gate process—including demand validation, volume forecasting, pricing strategy, and channel fit—and champion successful…