Senior Web Strategist

About Us:

Mentavi Health is transforming access to comprehensive mental health care through innovative telehealth diagnostic evaluations and medication management services. We operate two distinct digital properties:  (our established D2C brand) and  (our expanding B2B and multi-condition D2C platform). As we scale beyond ADHD into broader mental health services including anxiety, depression, OCD, and more, we're building digital experiences that serve both direct-to-consumer patients and B2B referral partners including physicians, therapists, universities, and employers.

The Role

We are seeking a hands-on Senior Web Strategist to own our digital ecosystem. You will manage two Word Press sites with distinct audiences, overseeing everything from technical infrastructure and SEO to UX and multi-channel conversion. Acting as the bridge between growth goals and technical execution.

This is a high-execution role. You will be "in the code" and the analytics daily, equally comfortable optimizing D2C landing pages for paid search and designing B2B referral portals for healthcare providers. We are looking for an energized, mission-driven professional who sees the huge potential to make a difference in a rapidly scaling industry. If you are motivated by the prospect of world-changing work and thrive in a fun, high-momentum environment where your strategic input actually moves the needle, you belong here!

This is a hybrid role requiring a minimum of two days per week on-site at our Grandville, MI office; candidates must be able to meet this requirement to be considered for the position. Business hours are typically 8:00 AM to 5:00 PM ET.

Duties/Responsibilities:

• Technical Execution & Infrastructure (40%)
  • Own and optimize both Word Press/Elementor websites ( & ), ensuring performance, security, and scalability while maintaining distinct brand positioning.
  • Implement and manage Google Tag Manager across both properties, ensuring clean data flows and accurate event tracking across D2C and B2B conversion funnels.
  • Execute advanced schema markup strategies to maximize SERP visibility and rich results, particularly for healthcare-related queries across ADHD and broader mental health conditions.
  • Maintain technical SEO health: site speed, Core Web Vitals, crawlability, indexation, and structured data across both domains.
  • Collaborate with Hub Spot/Rev Ops team and/or vendors on conversion tracking, form optimization, and marketing automation integration for both D2C and B2B journeys.
• SEO & Organic Growth Strategy (30%)
  • Develop and execute comprehensive SEO strategy across both sites, balancing brand architecture considerations with search visibility goals.
  • Conduct keyword research aligned with both D2C search intent (patient-focused) and B2B search intent (provider/referrer-focused).
  • Optimize existing content and landing pages for conversion and search visibility across both consumer and professional audiences.
  • Monitor algorithm updates and competitive landscape for both telehealth and broader B2B healthcare markets.
  • Track and report on organic performance metrics with clear connection to revenue impact across both customer segments.
• User Experience & Conversion Optimization (20%)
  • Design and optimize user journeys for two distinct audiences: D2C patients seeking assessments and B2B referral partners (doctors, therapists, universities, employers).
  • Lead UX/UI improvements that reduce friction and increase conversion rates for:
  • both diagnostic evaluation purchases (D2C) and B2B referral sign-ups/activations
  • patient experience inside our patient portal
  • partner with Rev Ops/Hub Spot team and/or vendors on email campaign landing pages, ensuring post-click experience optimization
  • Conduct qualitative and quantitative research to identify user pain points and opportunities for both consumer and professional experiences.
  • Collaborate with external design vendor on page layouts while ensuring implementation excellence across both properties.
  • A/B test landing pages, CTAs, and conversion flows using data-driven hypotheses for both D2C paid traffic and B2B organic referral pathways.
• Paid Media Integration & Analytics (10%)
  • Partner with paid media teams/vendors to ensure landing page alignment and GTM tracking accuracy.
  • Optimize post-click experience for paid campaigns to improve Quality Scores and conversion rates.
  • Build and maintain analytics dashboards that connect digital metrics to business outcomes.
  • Provide insights on channel performance and recommend budget allocation across paid/organic.
  • Own email signup form strategy and placement across both websites to maximize list growth.
  • Implement and maintain UTM tracking standards for email campaign attribution.
• Other:
  • Contribute to fostering a positive and inclusive company culture.
  • Other job duties, as assigned to support the overall operational needs of the organization.

Required Skills/Abilities:

• Expert-level Word Press development skills, including Elementor (or similar page builders).
• Advanced Google Tag Manager…