Inside Sales Support

BLUEOCO is a Grandville, Michigan-based parent company of 14 consumer brands. Since 2012, we’ve developed and sourced innovative products for major grocery and lifestyle retailers across multiple categories. Our portfolio includes housewares brands, impulse merchandising programs, outdoor lifestyle products through Geckobrands, and strategic licensing partnerships with national brands.

Why This Role Matters:

The Inside Sales Support is a key connection point between sales, customers, and operations. This role ensures orders are accurate, customers are supported, and opportunities to grow accounts are captured, helping turn daily inbound activity into revenue growth across our retail partners.

Responsibilities:

Maximizing inbound sales opportunities upon receiving orders from customers via our BTB portal, email, phone or trade shows.

• Verify all item, cost and unit information on the orders are 100% correct
• Propose item, category or color additions to help retail partners improve their assortment productivity
• Recommend substitutions when temporarily out of stock or discontinued items

Support our internal sales team and independent representatives to increase sales with existing accounts and add new retail customers, which includes core activities such as:

• Engaging with existing or potential new customers to capture opportunities, such as expanding the assortment or adding our products into more of the retailer’s stores.
• Successfully onboarding new accounts by ensuring all necessary information is secured and required order workflows are followed
• Organizing and setting product presentations based on the space or fixtures requested by the retailer

Enter and maintain accurate customer CRM information and log interactions for meaningful inbound and outbound engagements.

Other activities to support our sales organization include:

• Support in planning, pre-marketing and participating in trade shows and other related marketing activities
• Work closely with key retail partners to maximize sales through expanded assortment drop-ship capabilities with focus on item content and inventory availability.
• Conduct research to identify, log and prioritize potential new customers
• Create and process sample/gift kits to add sales with key strategic partners, capture item/category opportunities for existing customers and add prospective retail customer.

What We Are Looking For:

• Strong verbal and written communication skills
• Excellent organizational skills and attention to detail
• Ability to manage multiple projects and priorities in a fast-paced environment
• Strong problem-solving skills and a customer-first mindset

Full-time, in-office role based in Grandville, Michigan. You’ll work closely with sales, operations, and customer service teams in a fast-paced, collaborative environment. Occasional travel may be required for trade shows or customer meetings.

Why Join Blueoco?

At BLUEOCO, every order and customer interaction directly supports growth across a portfolio of national retail brands. You’ll be part of a team that moves quickly, solves problems, and helps bring innovative consumer products to market.