Director of Technology

The Director of Digital Transformation is a newly created, senior leadership role responsible for shaping and executing Wag'n Tails' technology strategy across the entire business. This role owns the optimization and continued innovation of our core business systems — Net Suite, the Salesforce platform (Marketing Cloud, Sales Cloud, and Service Cloud), and our website — across Sales, Marketing, Service, Finance, Procurement, and Production.

Beyond optimizing what we have today, this leader will architect the next generation of the Wag'n Tails' digital ecosystem, including connectivity between our manufacturing operations and the vans we build, as well as the embedded software and technology inside each van. The Director will also champion artificial intelligence as a key differentiator for the business, beginning with the development of a Customer Service AI Agent and a Sales AI Agent.

Finally, this role holds full ownership of IT Services — all hardware, software, and server infrastructure — ensuring the organization runs on a secure, reliable, and scalable technology foundation.

Key Responsibilities

• Define and execute a multi-year digital transformation roadmap aligned with Wag'n Tails' growth objectives.
• Serve as the executive-level owner of technology strategy, presenting priorities, progress, and ROI to company leadership.
• Identify opportunities to use technology and automation as a competitive differentiator across the business.
• Stay current on emerging trends in ERP, CRM, connected vehicle technology, and AI to guide investment decisions.
• Own the performance, configuration, and ongoing optimization of Net Suite and the full Salesforce suite (Marketing Cloud, Sales Cloud, Service Cloud).
• Partner with leaders across Sales, Marketing, Service, Finance, Procurement, and Production to understand workflow gaps and translate them into system improvements.
• Drive integration between Net Suite, Salesforce, the website, and other business applications to create a single, reliable source of truth.
• Establish governance, data quality standards, and change management processes for all enterprise systems.
• Lead the ongoing development of the company website as a tool for lead generation, customer experience, and brand presence.

Digital Ecosystem & Connected Vehicle Innovation

• Develop and lead the strategy for a connected digital ecosystem linking Wag'n Tails vans to company systems, including telematics, diagnostics, and remote monitoring.
• Direct the design and integration of in-van software and technology, working with engineering and production teams to build connected capabilities into new units.
• Evaluate and select technology partners, platforms, and vendors to support van connectivity initiatives.
• Build the roadmap for how connected van data can create value for customers, service teams, and the business.
• Lead Wag'n Tails' AI strategy, positioning artificial intelligence as a core differentiator for the company.
• Own the design, build, and rollout of a Customer Service AI Agent to enhance responsiveness and customer experience.
• Own the design, build, and rollout of a Sales AI Agent to support lead engagement, qualification, and the sales pipeline.
• Establish a framework for evaluating, piloting, and scaling future AI use cases across the organization.

IT Services, Infrastructure & Security

• Hold full responsibility for all IT Services, including hardware, software, servers, and network infrastructure.
• Ensure systems are secure, reliable, and compliant with data protection best practices.
• Manage IT budget, vendor relationships, and technology procurement decisions.
• Oversee help desk and end-user support to ensure employees have the tools and systems they need.
• Foster a culture of innovation, accountability, and continuous improvement within the technology organization.
• Manage external development partners, consultants, and vendors as needed to extend team capacity.

Qualifications

• Bachelor's degree in Information Technology, Computer Science, Business, or related field (Master's preferred).
• Demonstrated success leading digital transformation initiatives across multiple business functions (sales, marketing, service, finance,…