Assistant Store Manager

About Coach

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive, courageous spirit of our hometown, we create beautiful, long‑lasting pieces that celebrate individuality.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible and fostering an innovative and inclusive culture. Learn more about Tapestry’s commitment to equity, inclusion, and diversity on our People page.

As an Assistant Store Manager at Coach, you’ll partner with the Store Manager to drive sales performance, operational excellence, and team development. You will lead by example on the sales floor, delivering exceptional customer experiences while upholding Coach’s service standards.

• Drive Sales & Strategy: Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed.
• Deliver Exceptional Service: Create an inclusive, high‑energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in‑store and in‑the community.
• Lead & Develop Talent: Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision.
• Execute Omni‑Channel & Digital Engagement: Support virtual shopping, clienteling, and customer data acquisition; leverage social media trends to enhance the customer experience.
• Ensure Operational Excellence: Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, visual merchandising standards, maintain store safety and vendor relationships.
• Collaborate & Communicate: Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross‑functional projects.

• 1+ years of leadership experience in retail or service industries; luxury/fashion background preferred. A combination of education and experience will be considered.
• Strong customer focus and ability to thrive in a fast‑paced environment.
• Proven ability to inspire and motivate teams to exceed performance standards.
• Excellent communication, problem‑solving, and conflict‑resolution skills.
• Proficiency in Microsoft Office, retail systems, and knowledge of omni‑channel services and clienteling strategies.
• Strong English language proficiency (for EU). Ability to work flexible schedules to meet business needs, including nights, weekends, peak busy seasons, high‑traffic retail days and public holidays.

Ability to lift at least 25 lbs regularly (up to 50 lbs occasionally), climb, bend, kneel, and maneuver on the sales floor and in the stockroom.

• Courage: Provides direct, complete, actionable feedback; addresses people problems quickly and directly; willing to take negative action when necessary.
• Creativity: Generates unique ideas and makes connections between unrelated concepts; valued in brainstorming settings.
• Customer Focus: Dedicated to meeting internal and external customer expectations; uses customer information to improve products and services; builds trust and respect.
• Dealing with Ambiguity: Handles change comfortably, decides and acts without a complete picture, embraces risk and uncertainty.
• Drive for Results: Consistently exceeds goals, remains bottom‑line oriented, pushes self and others toward results.
• Interpersonal Savvy: Builds relationships at all levels, uses diplomacy and tact, diffuses high‑tension situations.
• Learning on the Fly: Learns quickly, experiments, grasps underlying structure of new challenges.
• Strategic Agility (Managerial): Anticipates future outcomes, combines broad knowledge and vision to craft competitive strategies.
• Developing Direct Reports (Managerial): Provides challenging tasks, conducts frequent development discussions, considers career goals, builds people paths.
• Building Effective Teams (Managerial): Fosters strong morale, shares wins, promotes open dialogue, builds a sense of belonging.

Coach is an equal…