Senior Proposal & Marketing Specialist

Sr. Proposal & Marketing Specialist

The Sr. Proposal & Marketing Specialist is responsible for leading the development, coordination, and execution of high-quality proposals, RFP responses, and marketing materials that support sales growth and strengthen market positioning. This role serves as a key partner to Sales, Marketing, Product, and Leadership teams to ensure all client-facing materials are accurate, compelling, and aligned with company strategy.

This position combines expertise in proposal management, content development, and marketing execution, while leveraging modern tools including AI-driven technologies and data insights to improve efficiency, quality, and consistency. The ideal candidate is a strong communicator, strategic thinker, and highly organized professional who thrives in a deadline-driven environment.

This role is based in Grapevine, Texas, with an initial in-office requirement for a minimum of 90 days and potential for a hybrid work arrangement thereafter. This position will not be fully remote.

This position may have access to sensitive information such as PII and/or PHI. As such, all Academic Health Plans employees sign and adhere to AHP's Information Security Handbook covering information security policies and procedures.

• Lead the end-to-end development of proposals and RFP responses, including content creation, coordination, and submission
• Translate complex concepts into clear, compelling, and client-focused messaging
• Partner with Sales to support win strategies, competitive positioning, and value propositions
• Maintain and update proposal content libraries, templates, and response materials
• Ensure all submissions are accurate, compliant, and delivered on time
• Develop and maintain marketing materials including brochures, presentations, case studies, and product sheets
• Write, edit, and refine content to align with brand standards and messaging strategy
• Support brand and communication initiatives across multiple channels
• Provide sales teams with materials such as market insights, competitive research, and product information
• Maintain CRM accuracy and support reporting and data needs
• Assist with account analysis and other sales support activities
• Support execution of digital marketing initiatives, including email campaigns and website updates
• Contribute to SEO-focused content development and optimization efforts
• Utilize digital tools and AI technologies to enhance content performance and efficiency

• Bachelor's degree in marketing, Communications, Business, or related field
• 7+ years of experience in proposal development and management, marketing, including digital marketing experience
• Strong experience developing RFP responses and proposal content
• Excellent writing, editing, and communication skills
• Strong project management and organizational skills
• Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook)
• Comfort using AI tools and modern technologies to improve efficiency and quality
• Relevant certifications in marketing, proposal management, or digital tools are a plus
• Training or certification in AI tools, content strategy, or digital marketing platforms is preferred

Risk Strategies is an equal opportunity workplace and is committed to ensuring equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.