CVB Communications Coordinator Job Grapevine area,Texas USA,Marketing / Advertising / PR

Communications Coordinator

The Communications Coordinator helps share the stories that inspire visitors to experience Grapevine through public relations, media relations and destination marketing. Working under the direction of assigned management, this position develops compelling content, supports media outreach, builds relationships with journalists and industry partners and promotes Grapevine's attractions, hotels, restaurants, Historic Main Street, meetings and conventions, festivals and visitor experiences to local, regional, national and international audiences.

The position requires occasional early morning, evening and weekend work to support media tours, media events and other communications initiatives.

Essential Functions

All functions are performed in collaboration with the assigned supervisor.

Develops and maintains an extensive working knowledge of Grapevine's attractions, hotels, restaurants, Historic Main Street, festivals, history and visitor experiences to effectively represent and promote the destination.

Researches editorial calendars for a variety of weekly, monthly and seasonal publications, travel trends and media opportunities to support proactive public relations efforts and identify potential story opportunities for Grapevine.

Maintains and expands media contact lists by researching and identifying relevant local, regional, national and international journalists, freelancers, publications, producers and media outlets that align with Grapevine's communications efforts.

Researches and maintains communications resources including media databases, editorial calendars, community calendars and other tracking documents to support organized and effective communications efforts.

Monitors media coverage, maintains coverage records, tracks similar destination marketing organization (DMO) communications and industry trends and assists with reporting public relations results, earned media opportunities and communications activities.

Drafts press releases, media materials and other written communications promoting Grapevine events, attractions, hotels, dining, recreation, retail, festivals and visitor experiences for media, community stakeholders, hospitality partners and marketing partners.

Develops story ideas, media pitches, background information and supporting materials to support proactive media outreach efforts.

Supports public relations initiatives, manages assigned projects and contributes to the overall communications goals of the Grapevine Convention & Visitors Bureau.

Provides regular updates to assigned supervisor on project status, deadlines, priorities, questions and emerging opportunities through ongoing communication and project management tools while demonstrating initiative and sound judgment in assigned responsibilities.

Assists with planning, coordinating and hosting media familiarization tours for visiting journalists, travel writers and other media guests, including preparing itineraries, coordinating materials and providing on-site support. Media tours can require extended hours, including early mornings, late evenings and weekends.

Assists with media interviews and media opportunities by preparing background information, coordinating interview logistics, supporting talking points and representing Grapevine professionally with media representatives when appropriate.

Assists with planning and preparation for media missions, media events, broadcast media opportunities and other communications initiatives throughout the year. This responsibility requires work outside regular business hours, including occasional early morning television appearances and evening and weekend events.

Builds relationships with tourism and hospitality partners, including local hospitality partners, state tourism representatives and other industry organizations.

Represents the Grapevine Convention & Visitors Bureau at industry meetings, professional events and other communications-related opportunities as assigned.

Supports communications initiatives by assisting with photography, content gathering and social media needs that help showcase Grapevine's attractions, events and visitor experiences.

Assists with writing, editing and proofreading a variety of Grapevine communications materials, including Grapevine Today, brochures, website content, City e-newsletters, presentations and other collateral pieces.

Actively contributes creative ideas, recommendations and solutions while openly sharing observations, questions and opportunities with assigned management and communications team to support established strategies, priorities and team objectives.

Performs related duties as directed when such duties are a logical and appropriate assignment to the position.

Regular and timely attendance are required for this position.

Interacts professionally and respectfully with the public, coworkers, media representatives, industry partners and others.

Required Skills

• Requires a strong communicator who is curious, collaborative and…