Digital Marketing Manager

Garage Experts is looking for a data-driven Digital Marketing Manager who can translate digital marketing performance into actionable business decisions.

If you understand the numbers behind digital marketing, can identify why a campaign is underperforming, and are comfortable challenging agencies to deliver better results, this could be a great opportunity for you.

The Digital Marketing Manager will support the Garage Experts franchise network by overseeing digital marketing performance, analyzing campaign and lead data, coaching franchise partners on local marketing strategy, and helping ensure our agency partners deliver against established performance expectations.

This is a hands-on, technical, and execution-focused role for someone who is equally comfortable working inside digital marketing platforms, analyzing performance data, and communicating recommendations to franchise owners and business leaders.

• Monitor and audit paid media campaigns across Google and Meta, evaluating performance against key metrics including CTR, CPC, CPA, conversion rate, lead volume, and ROAS.
• Identify underperforming campaigns, diagnose potential causes, and partner with agencies to develop corrective action plans.
• Independently validate agency-reported results using company marketing, CRM, and lead data.
• Build recurring marketing performance reports and translate data into clear, actionable recommendations.
• Provide digital marketing coaching and strategic guidance to Garage Experts franchise partners.
• Support local-market lead generation strategies across paid search, paid social, local SEO, Google Business Profiles, online reviews, and website performance.
• Monitor franchise-level marketing performance to identify trends, opportunities, and markets requiring additional support.
• Stay current on evolving digital marketing technologies, including AI-enabled search and emerging marketing platforms.

The ideal candidate combines strong digital marketing knowledge with analytical thinking, business acumen, and the ability to communicate complex marketing performance in a clear, actionable way.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of relevant marketing experience; agency, multi-unit, or franchise marketing experience is preferred.
• Hands-on experience running or managing paid digital campaigns across Meta Ads Manager and Google Ads.
• Demonstrated ability to independently read, interpret, and act on digital marketing performance metrics.
• Experience with metrics such as CTR, CPC, CPA, ROAS, conversion rates, website analytics, and CRM data.
• Experience managing or optimizing Google Business Profiles, local SEO, and online reputation/review platforms.
• Working knowledge of website performance metrics, including Core Web Vitals, and how website performance impacts lead generation.
• Experience developing and presenting marketing performance reports to internal stakeholders and/or external partners.
• Familiarity with CRM and marketing platforms used to track and validate campaign performance.
• Current knowledge of digital marketing trends and technologies, including AI-enabled search and marketing platforms.
• Ability to thrive in a fast-paced, growth-oriented marketing environment.

• Analytical - you don't just report the numbers; you understand what they're telling you.
• Results-driven - you focus on marketing performance and measurable business outcomes.
• Technically capable - you're comfortable working directly inside digital advertising, analytics, and marketing platforms.
• Business-minded - you understand that marketing ultimately needs to generate leads and support growth.
• Collaborative - you can build productive relationships with franchise partners, agencies, vendors, and internal teams.
• Confident and accountable - you're willing to ask questions, challenge assumptions, and hold outside partners accountable for performance.
• A strong communicator - you can translate digital marketing data into recommendations that franchise owners and business leaders can understand and act on.

We offer market-driven pay to attract and retain top talent.

Includes medical coverage supported by a company-funded HRA, paid telemedicine and health advocacy services, HSA and FSA options, dental and vision insurance, paid short-term disability, long-term disability, company-paid basic life and AD&D insurance, and access to supplemental life, critical illness, and accident coverage.

Take the time you need with our flexible paid time off policy.

Grow your retirement savings with a competitive 4% company match.

Rewarding performance and partnership through incentive opportunities.

Enjoy premium tickets—including VIP suite access and parking—to Dallas Mavericks, Texas Rangers, and Dallas Stars games.

Garage Experts is a growing franchise…