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Commercial Manager

Job in Grapevine, Tarrant County, Texas, 76099, USA
Listing for: SEA LIFE
Full Time position
Listed on 2026-06-19
Job specializations:
  • Retail
    Retail & Store Manager
  • Management
    Retail & Store Manager, Operations Manager
Salary/Wage Range or Industry Benchmark: 80000 - 100000 USD Yearly USD 80000.00 100000.00 YEAR
Job Description & How to Apply Below

What you’ll bring to the team

Job Title: Commercial Manager

Summary: The Retail Manager is responsible for overseeing the efficient, effective, and safe day‑to‑day running of assigned commercial areas (Retail and Food and Beverage) of the attraction, while maximizing profitability through a proactive approach to people, process, and vendor management.

Qualifications & Experience
  • Meet or exceed all daily, weekly, monthly, and annual Per Cap, Transaction Value, KPI, and Mystery Visit targets.
  • Ensure the Retail Team consistently delivers world‑class experiences to guests, as evidenced by continuously meeting or exceeding KPI and Mystery Visit targets.
  • Deliver initial and ongoing training of the Retail Team as required for safe, efficient, and effective operation of assigned commercial areas.
  • Work with the General Manager to create and implement optimal and compliant labor budgets and schedules for various day‑types and seasonal needs.
  • Work with the General Manager to create and execute merchandising plans, sales plans, seasonal plans, and incentives.
  • Lead and manage the Merchandising and Inventory Control programs for the attraction.
  • Lead the Retail Team to be guest‑obsessed, positive, proactive, and fun.
  • Ensure the highest possible standards of service, cleanliness, technical operation, and safety are adhered to by the Retail Team.
  • Deliver specified revenue metrics for any commercial areas operated by the Retail Team.
  • Support and inform the General Manager as part of the attraction Senior Leadership Team.
  • Achieve, maintain, or exceed acceptable or better status on Internal Audit, Health and Safety, and other areas.
  • Be trained, willing, and able to serve as Duty Manager.
  • Takes responsibility for recruiting, hiring, onboarding, and ongoing training for the Retail Team.
  • Ensure the Retail Team is effectively delivering suggestive selling, upselling, and customer service strategies.
  • Lead and manage the ordering and merchandising of retail areas, which may involve evening and night shifts.
  • Oversee the timing of stock orders to maximize key trading periods and factor in lead times and IP rights involved for products.
  • Accountable for ongoing, monthly inventory control and stock take, management and investigation of damage and waste logs, controlling waste costs, and controlling stock loss.
  • Manage performance and growth of the Retail Team through Personal Development Plans, appraisals, and training.
  • Handle operational challenges as they arise, including responses to guest requests for merchandise replacement and other merchandise requests.
  • Utilize financial reports, admission reports, KPIs, GM input, and Merl­n Senior Leadership input to recommend changes and improvements to the GM.
  • Manage and rectify guest complaints in assigned areas per practice and policy, ensuring records are maintained.
  • Manage all policies and procedures in relation to employment as advised by Human Resources and the Merlin Operations Manual.
  • Ensure proper coverage and staff utilization.
  • Coach and manage the Retail Team to provide best‑in‑class guest experience and maximize profit in all assigned areas.
  • Actively and consistently lead by example and serve as an aspirational role model.
  • Clearly and effectively communicate existing and new policies, procedures, and information with the Retail Team.
  • Takes an active role, along with attraction SLT, in leading daily/shift team briefings.
  • Ensure that supervisors and team members are trained and empowered to deliver outstanding customer service, including guest recovery as needed.
  • Maintain oversight and control of all assigned areas, quickly investigating errors, complaints, and incidents.
  • Follow all retail SOPs regarding stock take, replenishment, and Futura processes.
  • Complete required tasks in Futura Inventory Management System on time to support inventory accuracy and AP compliance.
  • The above list is not exclusive or exhaustive and may require undertaking such tasks as may reasonably be expected within the scope and grading of the role.
  • Perform other duties as assigned.
  • Education and Experience

    High School Diploma or GED. College degree preferred.

    Minimum three years of retail or food and beverage service industry…

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